M&S is taking a step in the right direction as it looks to elevate its fashion offering for customers. The retail giant recently announced its plans to extend its Jaeger collection to twenty more stores within the UK, allowing customers to access the much loved fashion brand in even more locations. This move shows a commitment from the store towards meeting a modern-day demand for fashion that is both stylish and affordable.
1.M&S: Reinvigorating its Fashion Credentials
Despite its iconic status, Marks & Spencer (M&S) has experienced a challenging few years in its fashion sector. Competition from the fast fashion industry and changing consumer habits have meant the high street chain is no longer as authoritative in the fashion stakes as it once was. However, it seems that the company is now in the process of attempting to reinvigorate its fashion credentials.
M&S is making a number of moves to try and modernise the perception of its clothing. They have formed partnerships with well-known fashion designers, such as Rosie Huntington-Whiteley, to create a range of timeless and stylish garments. Their collections include bike shorts, rompers, and bold shirts. It’s not just about the fashion either, M&S is also focusing on sustainability, only stocking items that are made from sustainable materials. This appeals to the more ethically conscious, eco-friendly fashion and lifestyle movement.
- Partnerships with fashion icons
- Updated collections
- Focus on sustainability
In order to reclaim its place as a prominent high street destination for fashion shoppers, M&S must demonstrate its commitment to staying up to date with the latest trends, while also adhering to modern values, such as sustainability.
2.M&S Acquires Jaeger, Expands its Reach
M&S Buys the Iconic British Fashion Brand Jaeger
Marks and Spencer have just announced the acquisition of illustrious British fashion brand Jaeger, a move that further cements their presence in the fashion market. This takeover broadens the range of fashion garments that the company offers, with Jaeger’s classic styles and heritage setting it apart from other fashion labels.
The famous name, originally established in 1884, comes with a large international presence giving M&S the opportunity to expand and grow even further. With collections suitable for all occasions, Jaeger’s range of fashion staples from daywear to eveningwear will join the ranks with M&S’s own popular garments.
Moreover, the acquisition of Jaeger brings a positive commitment to maintaining the classic brand’s identity whilst adding further value to the many customers who worship these timeless designs. M&S’s resilience and vocal commitment to supporting British brands and independent designers remains an ever-growing dedication that extends into 2020 and beyond.
3.Adapting for the Times: M&S Embraces Change
In the face of the different changes we’ve all had to manage and adapt to throughout 2020, Marks & Spencer have pushed forward, finding ingenious ways to keep up and engaged with their customers. They’ve embraced the better and the harsher aspects of life in an attempt to move their business model forward.
M&S pushed hard in order to find new solutions to common problems, such as:
- Re-engineering and extending sections of their clothing, home and beauty ranges to fit with the changing times
- Reinforcing a host of initiatives that encouraged customers to stay local and shop with them online
- Creating a simple and secure delivery system
. This enabled M&S to open up to new audiences as well as offering a first-class service for their existing customer base.
4.Retailers Must Stay Ahead to Survive - M&S Gets Ahead of the Curve
For many major retailers, survival means constantly staying ahead of the curve – and that’s just what retailer Marks & Spencer (M&S) is doing. The company has taken a number of steps to ensure it can stay on the top of the ever-changing retail landscape.
First and foremost, M&S is investing heavily in technology and e-commerce platforms to meet the demands of their customers. This includes resources for accurate online ordering and customer experiences. They’ve also continued to offer flexible delivery options, including same-day delivery for online orders.
- Optimised Website: The company’s website has been optimised to include easy-to-navigate product pages, online-exclusive offers and a seamless checkout system.
- Digital loyalty program: A digital loyalty program has been created, offering customers exclusive rewards and discounts.
- In-store experience: M&S has introduced a range of innovative features in-store, such as augmented reality mirrors and virtual queueing systems.
- Omni-channel approach: M&S has embraced an omni-channel approach to reach customers, including social media, influencer marketing, and email campaigns.
M&S is a perfect example of a retailer who is staying ahead of the curve to survive. By implementing the right strategies, the company continues to offer the same high-quality service, products and experiences that customers have come to expect.
As M&S continues to strengthen its fashion offering, it is clear they have their eye on the contemporary and classic looks that customers want and are willing to invest in. With the addition of Jaeger and 20 new stores, there is opportunity to explore more exciting fashion possibilities and merchandise options, to create new looks that will stand the test of time.
