sunnei-wants-to-swipe-credit-cards,-not-tiktok-feeds

SUNNEI Wants to Swipe Credit Cards, Not TikTok Feeds

SUNNEI, touted as “Milan’s Craziest Fashion Brand,” is often remembered for its viral runway stunts. In previous seasons, designers Simone Rizzo and Loris Messina have hired models to crowd surf across the front row, receive live ratings from the audience, and share their inner thoughts over their venue’s loudspeakers, all with the intention of halting doomscrollers’ thumbs and …