Leading the charge in the fashion industry’s sustainability revolution is no small feat – but Marie-Claire Daveu, Kering’s Chief Sustainability Officer and head of international development, is no stranger to taking on the impossible. Companies around the world are slowly stepping up to the plate and committing to creating more sustainable fashion, but Kering and Daveu are about to take it one step further – by ensuring their new sustainability targets reach the all-important Gen Z.
1. Marie-Claire Daveu’s Take on Kering’s New Sustainability Goals
Marie-Claire Daveu, Chief Sustainability Officer of Kering, recently announced a new set of sustainability goals the company is aiming to achieve. She is passionate about the company’s commitment to action and believes this is an important step in sustainability.
First, Kering will work to have all their collections, partnerships, and products become climate-friendly by 2025. They will work with the multi-stakeholder platform for nature-based solutions to ensure all their activities respect the planet’s boundaries. Additionally, Kering will strive to use more sustainable materials, such as regenerated nylon, that are produced in a way more respectful to the environment. Finally, they are working to end deforestation to help create a better world for future generations.
- Collection, partnerships, and products become climate-friendly by 2025
- More sustainable materials, such as regenerated nylon
- End deforestation to help create a better world
Daveu argues that these are achievable goals and the company is proud to pledge their commitment to protecting the planet. She encourages other companies to think of the future when setting and achieving their own sustainability goals.
2. Targeting Gen Z: Kering’s Sustainable Vision for the Future
Kering is pioneering the way forward when it comes to sustainability. Their vision for the future looks to target Generation Z college students and create a lasting legacy of ethical fashion. By adding smart and sustainable fabrics, Kering is making a statement and a commitment to the responsible use of materials.
Kering is also investing in ecological research and development. The company has launched a number of initiatives focused on preserving the environment and protecting animal rights. This includes fur-free footwear, a Cotton Project that promotes organic cotton farming, and a sustainable cotton and silk collection. They also provide training and awareness programs to ensure their operations remain up to date and in line with ethical guidelines.
- Fur-free footwear
- Cotton project
- Sustainable cotton and silk collection
- Training and awareness programs
3. The Role of Technology in Kering’s Sustainable Mission
Technology is the most important partner in Kering’s sustainable mission. By implementing technological advancements, Kering is able to increase its focus on sustainability, reduce its environmental impact, and ensure the durability of its products.
- Materials: Technology plays an integral role in Kering’s sustainable sourcing, allowing them to create improved materials while using fewer resources. For instance, Kering’s Responsible Wool Standard is a comprehensive set of standards that certify the use of recycled, organic, and alternative materials.
- Production: By partnering with leading technology companies, Kering is able to use cutting-edge proprietary programs to optimize production processes. This includes 3D printing machines that reduce both labor costs and material wastage.
Additionally, technology helps Kering ensure that their products meet the highest quality standards. Through advanced design software, Kering is able to create garments that last longer and have a lower environmental footprint. Furthermore, production processes are monitored for quality assurance and tracked for sustainability purposes through the use of advanced IT systems. This provides Kering with greater transparency and assurance that products comply with the highest ethical, environmental, and quality standards.
4. The Impact of the Sustainable Revolution: Marie-Claire Daveu’s Perspective
As an expert in sustainability and CSR, Marie-Claire Daveu is an inspiring figure when it comes to the Sustainable Revolution. Daveu’s perspective on the impact of sustainability is one of creativity, and efficiency. She implies that one of the biggest advantages of a sustainable lifestyle and industry is the creativity it can spur. Here are a few of Daveu’s key takeaways on the Sustainable Revolution:
- Emerging markets are the key to sustainability: Daveu has vocally touted the potential for emerging markets to lead in sustainability, a concept that has gained traction in the past few years. Daveu views those markets as “innovative powerhouses,” sources of the creativity to fuel sustainable solutions.
- Inspiring through education: Daveu also believes that sustainability solutions should expand beyond products and services, and be embedded into school curriculums. Doing so, Daveu argues, would inspire the next generation of leaders to join the push for a more sustainable world.
- Individual effort matters: Daveu also emphasizes that individual effort has the power to create a ripple effect on environmental issues. She believes that “personal actions” are the foundation for social movements and can help turn the tide for environmental initiatives.
Following in Marie-Claire Daveu’s footsteps, we can all make a difference in the Sustainable Revolution – no matter our place in the hierarchy. Daveu’s perspective shows that even individuals have the power to create real, lasting change in the world.
Marie-Claire Daveu has set the standard for sustainable business practices that the fashion & luxury industry should strive for. Kering’s commitment to sustainability will no doubt have a lasting impact on how future generations create and consume fashion. As we move into a new era of sustainability and environmental consciousness, we owe a great deal of credit to Marie-Claire Daveu and Kering for leading the way.
