From the traditional “check” to a playful rebranding, old logo designs are making a comeback in the fashion industry. Designers like Burberry and Ferragamo are utilizing timeless branding techniques to breathe new life into their iconic logos. It’s a testament to the staying power of timeless logos, and here’s a look at how these companies are modernizing their brand imagery for a new generation.
1. Revisiting the Classics: Iconic Brand Logos Reimagined
Logos are the face of a company and the best ones are recognizable instantly— their iconic status often demanding admiration and awe. For many of the world’s biggest companies, the logos from which their branding is based remain the same for many years, so to see a reimagined logo is always something of a surprise. Here are some of the classic logos that have recently been revitalized or reinterpreted.
- Google: Just recently, Google produced a new version of their logo which is slightly more geometric, giving the impression of precision and accuracy. It looks a lot cleaner than the previous design, but still retains the familiar rainbow of colors and signature four-color ‘G’.
- Coca-Cola: This beverage giant opted for a redesign of their classic script logo. Whilst keeping the same general aesthetic, font and colors of the original, Coca-Cola competed it off with a cleaner, more modern feel combined with a glossier finish. It evokes a more contemporary image for the company.
The reimagining of corporate logos is an effective method of modernizing a company’s image, whilst simultaneously maintaining the core identity that consumers have come to know and love. It’s an exciting way for iconic brands to connect with modern audiences and remain relevant in the ever-changing corporate world.
2. Ancient Traditions, Timeless Status Symbols
Throughout history, certain symbols or items have been used to signify position or rank. In ancient times, they were used to show financial status and power, as well as to identify someone’s place within their society. We can still find tangible reminders of this through ornate pieces of jewelry, fashionable clothing, and pieces of furniture.
The use of elaborate objects as a signal of prestige dates back millennia, with examples ranging from:
- Medallions and tiaras to indicate royalty
- Embroidered and gold embroidered fabrics worn by the wealthy
- Intricate jewelry pieces, belts, and headdresses
- Elaborate furniture crafted from rare materials
Continuing to the present day, many of the symbols of social rank and power are inscribed with cultural icons and the symbols of authority, reinforcing the message of their privileged status. Whether it is a crystal encrusted ring worn by a modern-day ruler or a delicate necklace given as a gift to a noble woman centuries ago, these items are tangible age-old reminders of the powerful individuals who have used them as a symbol of their place in society.
3. From the Pages of History to New York’s Fashion Runways
New York Fashion Week is one of the highlights of the year for fashion enthusiasts all over the world. But before the modern, glitzy event we know today, there was a style history of New York that couldn’t be ignored. From the big-city glamour of the roaring twenties to the sleek sophistication of the punk-rock eighties, a constellation of distinct fashion trends have struck an indelible influence on NYC style.
Individuality has become a signature of the fashion culture of New York. Artisans and designers draw inspiration from vintage styles and make them modern. Classic garments are given new life while contemporary silhouettes are updated with old-world charm. The unique combination of past, present, and future designs is what makes New York fashion so captivating and distinctive.
- 1920s: Jazz Age Glamour
- 1950s: Rock & Roll Rebels
- 1980s: Punk Edge
- 2010s: Street Chic
4. Burberry, Ferragamo and Other Luxury Brands Reinvigorated By Old Logos
Luxury brands have been around for many years, yet their iconic logos remain the same. Been and Feragamo, the two veteran fashion houses, have both managed to stay fresh and relevant with their classic logos being iconic representations of their brand. The designers foresaw that their simple and enduring logos would stand the test of time and continue to revitalize their standing in the luxury fashion industry.
The geometric emblems that define these brands are instantly recognizable; the Ferragma Horsehead, which dates back to 1927 and the Burberry Check, having first appeared in 1924. What makes these logos stand out is the combination of nostalgia and timelessness, having survived with the same design and minimal tweaks in the intervening years. This gives consumers the confidence of buying into a recognizable identity, knowing that the product can be trusted as part of an established brand.
- Been and Ferragamo: Iconic logos that have remained unchanged for many years.
- The Emblems: Geometric designs that are instantly recognizable.
- Nostalgia and Timelessness: Both combine to give consumers the confidence of buying familiar products.
Old logo designs are having a major moment right now, and it’s easy to see why. From Burberry to Ferragamo, companies have found a way to take seemingly outdated designs and give them a modern spin in order to tap into nostalgia while still staying in touch with today’s trends. Regardless of which logo you choose, embracing and celebrating the spirit of the past can make a difference to the overall look and appeal of your favorite brands.
