Bottega Veneta is making massive strides towards the future of fashion – and its new brand ambassador, South Korean musical sensation and global style icon RM, is the face of that shift. Representing the perfect meld of old-world Italian craftsmanship and modern, global tastes, RM is set to take the fashion world by storm with his new role at the luxury Italian fashion house. From fashionable photoshoots to inspiring campaigns, get ready for a whole new era of style and timeless elegance, as Bottega Veneta and RM join forces to make history.
1. Bottega Veneta Announces Iconic Artist RM As New Global Ambassador
Bottega Veneta announces the collaboration with global artist RM
Bottega Veneta is proud to have welcomed global artist RM of the popular k-pop group BTS as its global ambassador! Collaborating with RM has created a special connection with the world of music, furthering the house’s global ethos.
The artist will offer his creative influences to the house in various aspects, with him being featured in the house’s campaigns and other global platform activities. Additionally, RM will be seen promoting pieces from Bottega Veneta’s SS20 menswear collection.
Here are some highlights from the collaboration:
- Global campaigns featuring RM
- Prominent placements of Bottega Veneta pieces within RM’s wardrobe
- Exclusive interviews between RM and Creative Director Daniel Lee
Both Bottega Veneta and RM are excited to share their collaboration with the world. A combination of two unique worlds, the partnership between Bottega Veneta and RM is something sure to make waves throughout the fashion and music industries.
2. BTS Star Takes On A New Role Across Creative, Cultural And Sustainability Platforms
BTS star J-Hope has challenged himself and taken on a new role as part of his commitment to supporting a wider sustainability platform. And he’s not alone, the band have made a collective commitment to using their platform to bring attention to important issues.
J-Hope has become an advocate for several causes with a primary focus on creative and cultural initiatives. He is particularly passionate about promoting young entrepreneurs and giving them the opportunity to succeed. He also focuses on projects connected to education, culture, animal welfare and the environment.
Creativity: J-Hope works with an array of young entrepreneurs and start-ups, from fashion and design, to music and films, encouraging them to develop their creative and professional skills.Culture: He supports up-and-coming filmmakers and designers around the world, helping bridge cultural divides through understanding and appreciation.Sustainability: He actively educates and campaigns for environmental sustainability, promoting renewable energy and advocating for climate justice.Animal Welfare: He works with rescue centres to empower underprivileged animals, offering them hope and support.
3. RM Joins the Bottega Veneta Family to Make Bold Statements for Change
BTS’s powerhouse rapper, RM, has become the latest addition to the Bottega Veneta family. It’s an exciting turn of events for both RM and the label since it marks RM’s first foray into the world of fashion and provides a platform for him to make bold statements of change.
RM’s Bold Statements of Change
- RM has previously shown strong pledges of allegiance to the calls for more inclusivity and diversity, especially when it comes to the fashion industry.
- The Bottega Veneta campaign provides an opportunity for RM to further emphasize these values and encourage action from proven leaders in the industry.
- Moreover, RM hopes to inspire those within the fashion industry, as well as a global audience, to become better informed about the disparity between what fashion labels claim to do and what they actually do for positive change.
More importantly, RM is turning his commitment into action. As part of his collaboration with Bottega Veneta, RM is launching a new initiative called ‘Small Change’ which brings together global industry leaders, creators and experts to identify new change-making strategies and highlight their impact in the fashion world. Through his campaign, RM aims to create an informed, inclusive and sustainable fashion landscape to promote positive change.
4. A Major Step Forward for the Brand in Recognizing and Supporting Increasingly Diverse Influencers
Seizing the Day
The world of today is increasingly diverse in many aspects, one of which is how people actively influence their surroundings. Recognizing the potential of these influencers, the brand has taken a major step forward by integrating support into its core infrastructure—enabling a range of influencers to express themselves and advocate the brand.
As part of this effort, the brand has instituted a range of features and initiatives to help influencers stand out, such as:
- Integrating influencer accounts into the brand’s point-of-sale system for seamless tracking of sales.
- Offering exclusive merchandise and access to exclusive events.
- Developing three levels of engagement with influencers: Silver, Gold and Diamond.
This new program is an excellent way for the brand to recognize its various influencers around the world, and ensure they remain visible even as their environments and messaging change. The recognition of these influencers can also encourage other potential influencers to pursue a relationship with the brand, thus showing the future of a diverse world full of possibilities. RM of BTS has undeniably brought new life to fashion powerhouse Bottega Veneta since his appointment as the brand’s ambassador. From berets and boots for men to luxury loafers for women, the collaboration of RM with Bottega Veneta has created extraordinary fashion pieces that any fan of BTS or Bottega Veneta can enjoy. In this momentous partnership, RM and Bottega Veneta have created something special indeed – a new representation of power, luxury and style.
