When it comes to setting the tone for body positivity and inclusion in the fashion industry, beauty standards come into play. Unfortunately, no matter how hard brands may try to increase diversity in their campaigns, there are still those that insist upon unrealistic physical traits from the models they feature. Recently, a model was deemed “too big” by a major fashion label, emphasizing the need for a change to the current standards set by the fashion world.
1. Navigating the Politics of Model Size
Fashion is a highly politicized industry – and that’s especially true when it comes to model size. Here, we look at the multifaceted issue of as a fashion designer.
- Put the spotlight on inclusivity
- Share your values
- Set a standard of body positivity
As a fashion designer, it’s important to create an environment that works for everyone – one that includes body diversity and provides a platform for diverse perspectives to be heard. This can be done merely by shining the spotlight on inclusivity, showing that people of all sizes are welcome in the industry. By demonstrating a deep commitment to including people of all sizes in every stage of the design and production process, you can make an impact.
In addition to inclusivity, sharing your values around size can be hugely impactful. Make it clear what matters to you when it comes to the size of your models, and how you’re working to create a more inclusive model lineup in your fashion designs. And be vocal about it, whether it’s through social media or designer statements. Finally, strive to set a standard of body positivity and generate energy around celebrating beauty and confidence in diversity.
2. ‘Too Big’: Major Brand Puts Body Politics On Blast
It’s no secret that standards of beauty often impede women’s sense of body image and worth. Despite campaigns geared towards body positivity there’s still a clear disconnect between our society’s perception of beauty and what’s really beautiful. So when a major brand like XYZ put body politics on blast through their new campaign “Too Big”, a wave of empowerment swept through the industry.
- A Game Changer – By empowering people of all shapes and sizes to embrace their figures for the amazing creations that they are, XYZ was able to inspire a generation of beautiful people.
- Building Bridges – The campaign featured a diverse selection of body types, genders and races to reflect the true diversity of our society.
In its wake, the Too Big campaign left a blueprint of how to present our differences with respect and love. With ever-renewing hope it will snowball with other brands, making diversity the norm and revolutionizing both body image and the ad industry.
3. Taking Back the Power: How One Model Refused to Shrink
Having the courage to stand against the beauty standard of the mainstream media is a challenge. In recent years, however, a few brave models have been fighting back against unrealistic mediums of beauty. One model in particular, has taken a stand in a very powerful way.
Chantel Waterbury is the founder and CEO of Walker & Love, a line of vegan and cruelty-free lipsticks with over 18 colors. After years of being told to “shrink her body,” she decided to take back the power and create a job for herself. Not only has she made a successful career in the beauty industry, her message resonates with countless women and young girls. By promoting self-love , natural beauty and modesty, Walker & Love has become an ally for those in search for acceptance.
- Welcome positive opportunities and challenges
- Create a safe and comfortable work environment
- Encourage self-esteem and respect body shapes
- Promote organic beauty and a healthy lifestyle
4. Beyond the Fashion: The Movement for Body Inclusiveness
In fashion, the narrative of body inclusiveness is growing. The industry has long perpetuated conventional beauty standards, favoring a single body type. Progress toward full body inclusiveness, however, is being made.
The message of body acceptance is beginning to be heard. Brands are expanding their sizing, a growing number of models are celebrating their curves and revealing personal truths, and activists are consistently challenging unhelpful gatekeepers. Additionally, body inclusiveness empowers people to find meaningful self-expression, shattering outdated societal norms and paving the way for others to do the same.
- Plus-Size Representation: More brands are recognizing the need for extended sizes, creating clothing for plus-size individuals.
- Diverse Body Types: Exemplary of the effort to normalize body diversity, models of all sizes are now walking runways and appearing on magazine covers.
- Protecting Personal Identity: People of all shapes and sizes are being celebrated for their individuality and encouraged to share their stories without fear of judgment.
Body inclusivity is an active movement, one that is creating a safe space for everyone and championing self-expression. Across fashion and beyond, the movement is being championed. Inclusion has renewed vigor. No matter their dress size, everyone deserves to be treated with respect – an attitude that this news story sadly demonstrates is sorely lacking in the fashion industry. Though model Charli Howard’s experience is certainly disheartening, we can take solace in the fact that this story has shined a light on the importance of self-love, body positivity, and the celebration of beauty in all shapes and sizes.
