As India’s most renowned fashion designer, Tarun Tahiliani has helped craft the exotic and glamorous image of Indian couture. Known for his exquisite tailor-made creations, Tarun has also made significant strides in the business of luxury pret with his diffusion line, presenting an abundant selection of ready-to-wear ensembles for the modern woman. In an exclusive conversation with VOGUE India, Tarun talks about how his business of luxury pret is spearheading the industry.
1. Famed Designer Tarun Tahiliani: At the Forefront of the Luxury Pret Market
Tarun Tahiliani is a renowned Indian fashion designer and the man at the forefront of the luxury pret market in India. A powerhouse of talent, Tarun owns two stores in India – one in Mumbai, the other in Delhi. His gorgeous creations are crafted with exquisite fabrics, intricate embroideries, and sparkling embellishments to bring out the best in Indian inspired couture.
From saris to Indo-western silhouettes, Tarun’s signature style throws together traditional Indian design aesthetics with contemporary finishing. His expertise in textiles, crafts and traditional styling makes him a master at creating pieces that make a statement. He constantly experiments with colors, silhouettes, fabrics, textures and embroideries, to come up with new and unique designs that set him apart.
Tarun’s designs have been worn by India’s most elite and prolific celebrities, including Aishwarya Rai Bachchan, Vidya Balan and Kareena Kapoor Khan. He’s been a showstopper at several fashion events across the country and continues to wow audiences with his exquisite luxury pret collections. From outlandish lehengas to sophisticated saris, Tarun’s designs take the world of luxury clothing to an entirely different level.
2. Defining Tahiliani’s Luxury Pret Brand
Kiran & Mecos Joy, otherwise known as Tahiliani, is one of India’s leading luxury pret brands. With roots that go back to the late 1980s, the brand has grown to become a stylish and highly sought-after choice in the luxury fashion world. The glamorous high-end Pret range from Tahiliani offers elegance and sophistication that is sure to dazzle.
When it comes to defining Luxury Pret from Tahiliani, the emphasis is on creating individualistic clothing suited for women who want to be noticed. Each garment is crafted with care and attention to small details. Striking colors, uniquely twisted silhouettes, and intricate embroidery are among the characteristics that make these designs stand out. And the fabrics used in each design are carefully chosen, from airy and light Chanderi to beautifully embroidered net and savory georgette.
- Uniquely twisted silhouettes
- Striking colors
- Intricate embroidery
- Airy and light Chanderi
- Beautifully embroidered net
- Savory georgette
3. From Ramp to Reality: How Tahiliani Transformed His Vision to Reality
Creating the Vision
The journey from vision to realization was never going to be easy, but with sheer passion and hard work, Sabyasachi Mukherjee Tahiliani managed to pull it off. Tahiliani’s vision was to bring traditional Indian craftsmanship and draping techniques to high-end fashion, creating a whole new aesthetic. He strived to make Indians proud of their heritage and culture.
Tahiliani spent years travelling across India to acquire handmade embroidery and traditional textiles. He became the first Indian designer to introduce couture wovens, a process that would later become synonymous with his name. He also curated centuries-old craftsmanship such as zardozi, threadwork, and hand-woven silk fabrics.
From Dream to Reality
Tahiliani was a pioneer in the Indian fashion industry and his hard work paid off with each passing collection. After the first collection was launched in 1997, many iconic Indian fashion houses followed suit. Tahiliani showcased his work in several countries like the UK, the US, France, Spain and Italy.
His meticulous attention to detail and excellent craftsmanship quickly became synonymous with Indian luxury. Tahiliani also garnered worldwide recognition for traditional Indian designs and artistry, such as dabbu, chain stitch and mirror work. Through his couture hand-weavings and embroidery, he put India’s fashion on the world’s map.
4. Celebrating the Impact of Tahiliani’s Designs in the Fashion Industry
Wedding couture designer, Tarun Tahiliani, is a fashion industry figure that has had a remarkable impact over the years. Though his work has been celebrated for many years, his unique designs and visionary style, remain timeless.
Tahiliani’s designs boast Indian motifs and heritage fabrics like silks and brocades, while also incorporating modern aesthetics and silhouettes. His timeless ensembles stand out with masterful accessories, like hand-embroidered jewellery, traditional brooches and even wrist-cuffs. His efforts towards reviving traditional crafts and draping techniques, artfully balancing global style trends with Indian cultural traditions, have made him a true industry leader.
- Groundbreaking Techniques: Established couturiers note that Tahiliani will reconfigure and reinvent traditional Indian costumes—breaking the grid of silhouettes and creating an entire new visual language.
- Innovative Textiles: He seamlessly combines menswear styles and experimental textiles, firmly establishing Tarun Tahiliani as a couturier who has mastered the technique of blending the contemporary and the traditional.
- Structural Detailing: Structures, shapes and draping techniques that make a statement, stand out in his collections. His sarees and lehengas move with their wearer and create sinuous shapes around the body.
For Tarun Tahiliani, success has come from building a fashion empire from the ground up. And yet, in the wake of it all, the designer has remained humble and driven to continue to shape the industry and reinvent the business of luxury pret. He has earned the accolade of being one of the leading influencers in the fashion industry. His name is synonymous with luxury and his mission is only to elevate fashion to even greater heights.
