A handle on the noughties: ‘It’ bags grab younger generation – Financial Times
Fashion News

A handle on the noughties: ‘It’ bags grab younger generation – Financial Times

The noughties have been a pivotal decade of fashion and style. One of the most iconic trends of the era – “It” bags – still bring back fond memories of the era. This article will explore the lasting influence of this trend on the younger generation, and its important place in financial markets. Find out how the handle on the noughties has changed the way we think about fashion.

1. From Coolness to Classic: The Legacy of ‘It’ Bags

It bags come and go, but some manage to stay in the spotlight longer than others. From the reboot of the Jackie O. classic Hermès Birkin bag to the mezmerizing beaded styles of the ’90s, fashion has been witnessing some hugely iconic bag trends over the years.

  • The Really Cool Bag – The most iconic products of the catwalk, these Insta-famous bags have all the right elements to make them an IT sensation. From Gucci’s Marmont to the Saint Laurent’s Monogramme, there’s barely been a season in recent years without at least one new piece from some big-name designer.
  • The Chic and Classic Bag – For a more timeless look, there’s nothing like an investment piece such as the Chanel 2.55 or the Celine Trapeze. These bags have been around for decades, but manage to stay in style season after season.
  • The Quirky and offbeat Bag – The perfect answer to modern fashion, these bags come with a twist. From the animal-inspired furry designs to the distinctive shapes of Valentino’s glamour rockstuds. They match the current trend and avoid falling into the trap of conformity.

No matter what kind of bag we are going for, there will always be a place in our closets for those pieces that will stay forever. After all, if a bag manages to capture the imagination of the fashionistas, it certainly deserves the promise of a place in fashion’s hall of fame.

2. Millennial Appeal: How ‘It’ Bags Conquered the Noughties

With the turn of the century, a new era of fashion began to emerge from the capital cities of the world. Prominent designers, such as Marc Jacobs, Stella McCartney and Alexander McQueen, created a new wave of ‘It’ bags that captured the attention of the fashion-conscious youth of the decade.

This trend was easy to spot on the streets, with ‘It’ bags made of luxurious leather and heavy hardware, adorned with logos and studs, that proclaimed the sense of 1980s style and glamour. They featured bright colours and captivating patterns, and their shapes ranged from oversized tote bags to mini cross-body purses, to ultra-modern rucksacks. Millennials embraced these styles and made them their own.

  • Early 00s – Jacobs Stam Bag – made popular by supermodel Kate Moss, this bag earned its place in the top tiers of the handbag world
  • Mid 00s – Hermes Birkin – this timeless piece was the ultimate status symbol for wealthy celebrities and influencers
  • Late 00s – Chloé Paddington – seen in the hands of countless stars, this style was the ultimate streetwear accessory

3. Bag It Up: Team ‘It’ Bags for Millennial Chic

Complete your team uniform with the perfect bag. Millennial style demands that it is both fashionable and functional—because no one wants to sacrifice either. Being smartly dressed goes hand in hand with being smartly equipped. Your players need their ‘it’ bags that they can wear with pride… and style on and off the pitch.

Choose from our selection and never miss a chance to show your loyalty. Boasting unique designs, vibrant colors and innovative materials, these bags are perfect for keeping things fresh and organized. From sports backpacks and classic duffle bags to school and shopping bags, you’ll never be caught without the perfect accessory for any adventure.

  • Sport Backpacks: Dense fabric and straps ensure lasting strength, while a collection of pockets provide plenty of storage for match-day extras.
  • Classic Duffel Bags: Say goodbye to stiff handles with our extra-cushioned grips and jump-ready material.
  • School Bags: Stand out with sleek materials and glossy designs.
  • Shopping Bags: Reusable, large and fashionable—ideal for picking up groceries or grabbing a few friends personals.

As the ‘It’ bags go on to captivate the imagination of a whole new generation, it serves as a reminder that the allure of fashion, and the power of trends, still reigns supreme in the noughties and beyond. Whether it’s a small, chic design tucked under a sleeve, or an extravagant tote swung across the shoulder, these pieces undoubtedly remain as accessories that marked a new era in fashion.

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