When Southend fashion designer, Abigail Ross, set out to make fashion more inclusive and accessible to all, she expected some backlash from the fashion industry, but she never expected to have such a positive reaction from the local community. She was astounded to see her plus-size collection becoming a household name almost overnight in Southend and the local area. This is the inspiring story of Abigail Ross and her journey to bring inclusive fashion to the Southend fashion scene.
1. Southend Fashion Brand Founder Unprepared for Plus Size Reaction
The recently founded Southend Fashion Brand made headlines recently for expanding their clothing line to include plus sizes. The decision came as a surprise to many, as the brand had always focused on traditionally shaped models for their advertising.
Founder Amaya Schloss was reportedly overwhelmed by the influx of positive reactions as news of the new fashion items spread. She had not expected such an overwhelmingly positive response and was pleasantly surprised by the amount of support the brand received. She noted that offers to collaborate with other brands on the subject of plus size fashion had come pouring in, which she found both inspiring and motivating.
- The brand had faced criticism in its early days for lacking choices in sizing.
- Amaya Schloss was surprised and encouraged by the reaction to the expanded clothing line.
2. Spotlight on Growing Acceptance of Plus Sizes in the Fashion Industry
The fashion industry is increasingly recognizing the diversity of body shapes and sizes. Plus sizes have finally been accepted as part of the collective beauty of fashion. Unlike a few decades ago, plus size models and clothing are gaining visibility, acceptance and fairness in the high-profile fashion world.
The growth of plus-size fashion acceptance is made evident be increased involvement of big-name brands such as Tommy Hilfiger and ASOS in the plus-size fashion range. More and more, we find magazines and fashion showcases that embrace the beauty of different body types and sizes. It has come to a point where famous models like Ashley Graham are being featured on the covers of magazines and proudly being broadcasted on popular social media networks.
- Plus size models are represented regularly on the runway, in advertising campaigns and in editorials.
- Plus size fashion is designed to be stylish, stylish and contemporary and is not limited to basic apparel.
- Plus size women have come out of the shadows and firmly stand beside their straight sized counterparts.
The fashion industry is now showing more appreciation for all types of bodies, making strides towards inclusivity, diversity and acceptance.
3. Small-Town Label Creates Successful Plus Size Line
A small-town clothing label, tucked away in the United States Midwest, has managed to carve out a successful niche in the plus size market. Shoppers praise the company for providing quality, on-trend items that fit their curves. With the versatility of their collections and exciting new pieces for each season, this label knows how to stay one step ahead.
The company compliments their fashion-forward designs with exemplary customer service. A helpful and knowledgeable staff works tirelessly to ensure that customers find the perfect look – no matter their budget or size. They even recommend plus size styling tips and their ‘Try before You Buy’ feature has proven to be a big hit. Shoppers can easily mix and match styles to create outfits personalized to their own unique style.
- Customer-first approach – The clothing label puts its customers’ needs first, whether that be providing guidance on styling or helping to find the right pieces.
- Versatile collections – The label stays ahead of trends while maintaining a fashion-forward vision, constantly bringing new and exciting pieces to their collections.
- ‘Try before You Buy’ feature – Customers can mix and match selections to create personalized looks before deciding which items to purchase.
4. Celebrating the “Beauty of All Shapes and Sizes” at Southend Echo
Here at Southend Echo we want to celebrate the beautiful range of shapes and sizes that make up the world! Everyone should feel proud of their physique and we shouldn’t let societal pressures stop us from wearing what we want, being who we are, and living life to the fullest.
At Southend Echo, we’re passionate about promoting body confidence. From our range of fabulous vintage clothing to our exclusive lines of swimwear for every size and shape, we have something for everyone. Here are just some of the ways we’re working to celebrate the beauty of all shapes and sizes:
- Creating a friendly and judgment-free environment
- Offering diverse product lines
- Encouraging staff to be confident
- Involving customers in campaigns focused on body positivity
- Ensuring products fit all types of bodies
At Southend Echo, we want you to love your body and be comfortable in your own skin. We’re here to help you celebrate your body shape and size. Visit us today and let the confidence come naturally.
The Southend fashion brand founder has been deeply moved by the positive feedback and support for the launch of their plus size range, offering even greater variety for people of all shapes and sizes. She is especially pleased to see her designs embraced by members of her local community, and hopes to provide them with even more pieces in the months to come.
