Following an extensive search, the End fashion retail group have made a major move, announcing the new addition of their chief buying officer. Hailing from the much-lauded YNAP, the new chief promises to bring extensive retailing knowledge and experience to the End team.
1. YNAP Executive Joins End in Chief Buying Officer Position
Yoox Net-A-Porter Group (YNAP) has recently appointed an Executive to join the team as Chief Buying Officer. This highly experienced professional has been recruited to focus on YNAP’s product curation and shopping experience.
This move further strengthens YNAP’s leadership team as the brand evolves, adding to their cornerstone heritage products and expanding into innovative new areas. The Chief Buying Officer will be responsible for:
- Product Selection: Choosing the best designer fashion pieces to offer customers while covering all the hottest trends in the market.
- Customer Experience: Offering shoppers a smooth journey on YNAP’s site and app with an emphasis on ease-of-use and accessibility.
- Relationships: Cultivating relationships with fashion brand partners to drive the future of e-commerce.
This important addition to the YNAP team is sure to bring in even more fashion-forward trends, styles, and products to their customers. We are excited to see what the Chief Buying Officer brings to YNAP’s already growing collection.
2. End’s Expansion Won’t Stop as Experienced E-Commerce Executive Steps into the Role
End’s strategic growth has made waves in the online retail space, exponentially impacting the way industry stakeholders do business. Onboarding an experienced E-Commerce executive at this time is a clear sign: the business knows no bounds and is ready to broaden its horizons further.
An Experienced Eye
Under new leadership, the company stands to benefit from an expansive wealth of knowledge and experience. An E-Commerce veteran, the executive steps into the scene with a record of success. From increasing sales to elevating customer service, the executive’s strategic insights promise to position End for even more success.
Additionally, the executive’s track record includes a knack for efficiency. Their implementation of strategies, such as infrastructure improvements, that are proven to drive down operating costs has the growth of End poised to soar.
High Expectations
Clients across the digital space can expect a new sense of energy and focus from End. The experienced executive’s guidance will pay dividends in the form of better customer experience, accelerated growth, and continued success in the online retail realm.
With the experienced E-Commerce executive on board, customers can anticipate:
- Enhanced product range
- Improved service quality
- More opportunities for customization
- Enhanced customer engagement
As End continues to take strides towards a bright future, the newly acquired executive will heighten the already impressive momentum. With the addition of an experienced E-Commerce executive, End is ready to lead the industry into uncharted territory.
3. From YNAP to End: How Chief Buying Officer Made the Move
As an experienced fashion industry professional, Michele Santoro had been working at the luxury ecommerce company YNAP for five years when the opportunity to take on a new challenge presented itself. Here, Michele explains the inner workings of their buying operations and how the transition from YNAP to End came to be.
- The process of managing buying for a large company is complex and varied, but Michele Santoro has mastered it. Every day, she and her team assess new fashion collections from around the world, tracking market trends and uncovering innovative labels to secure exclusive supply deals.
- It was in this capacity that Michele witnessed the beginnings of End, a new luxury fashion platform that her team soon began to collaborate on. To Michele, the innovative spirit of the tech start-up was irresistible and she decided to take a chance and join their team as Chief Buying Officer.
- Michele left YNAP with a wealth of knowledge and experience that she was able to put to good use at End. She brought a vast network of contacts, a deep understanding of the fashion industry, and the ability to work quickly and effectively.
- Finding success at End was no small feat, but with the years of experience from YNAP and the newness and creative energy of End, Michele was able to make the transition seamlessly and create a high quality buying experience for their customers.
4. End’s Strategy for Growth Goes Global with New Chief Buying Officer
End’s highly successful growth strategy is now going international, with the addition of its new Chief Buying Officer, Marjorie Thomas. Thomas brings extensive experience in product development and management, having held previous roles in top global companies like Google and Amazon.
As Chief Buying Officer, Thomas will be in charge of End’s global strategy and collaboration with international partners and vendors. She will also look for opportunities to expand the company’s portfolio of products across different markets and geographies.
- Thomas’ experience in global business will be invaluable in driving End’s success and growth worldwide.
- Her strategic insights and wisdom in product development and management will help End improve profits and market share in multiple geographies.
As YNAP solidifies its commitment to the continuous excellence of its customer’s experience, End has secured its power to lead the charge by hiring its new Chief Buying Officer from the industry giant. With this amazing new hire, End shall continue to demonstrate how quality and innovation come together to create the ultimate shopping experience.

