As the saying goes, ‘dress to impress’, and it seems the world’s rich and famous have embraced that concept, with significant success for luxury fashion brand Burberry. With the latest financial figures signalling an impressive boost in sales, the luxurious brand continues to bring elegance, style and opulence to the apparel of discerning customers. So what is behind this impressive upswing in profits, and why is Burberry proving the pick of the bunch for those who like to make a statement? Read on to find out!
1. Burberry Sales Surge Ahead in Luxury Clothing Market
The British fashion house Burberry has recently seen a surge in sales of their luxury clothing, despite the doom-and-gloom forecast surrounding the global pandemic.
The iconic brand, known for its trench coats and classic designs, has experienced a staggering return to success, with sales rising by 37%, primarily due to a surge in online orders. This hints that there might be a turnaround in retail, even during the pandemic, as luxury shoppers continue to part with their money.
Burberry’s incredible new figures speak to the potential of luxury clothing:
- Quality craftmanship – The brand’s commitment to quality and craftmanship has proven attractive to shoppers, despite the crisis.
- Influencers – Social media influencers have been instrumental in promoting the popular brand’s clothing on Instagram.
- Novelty – Regular releases of exciting new items have kept shoppers engaged and willing to part with their hard-earned cash.
It is clear that the market for luxury clothing is enduring the crisis, and Burberry’s incredible success is testimony to that. The rest of the fashion industry may follow suit.
2. The Power of the “Rich and Famous” Effect
The rich and famous have extraordinary power over the world around them. They have the ability to influence the thoughts, beliefs and buying decisions of the masses through the use of psychological tactics.
This phenomenon, sometimes referred to as the Rich and Famous Effect, is caused by the way people perceive celebrities and the wealthy. These individuals often come off as being infallible and almost superhuman – which can lead to a sense of envy in the average person. Curiosity about their lifestyle and consumption of their products often follows this envy, instilling a desire to become like them and acquire the things they have.
- Celebrity Connections – Famous individuals will often recommend and promote certain products or brands, leading to an impression of the item being high-end and desirable.
- Accessibility – Wealthy people have the ability to purchase items which may be perceived as exclusive or unattainable, creating a greater interest in the consumer market.
- Influence – Those with significant wealth and fame can have a strong impact on public opinion and behaviour around certain topics.
3. How Burberry Defines Luxury Style
When it comes to luxury style, no brand has done it quite like Burberry. The British label exudes classic sophistication, developing an aesthetic that effortlessly straddles the line between timeless and trend-setting. But what exactly sets the Burberry style apart?
- 1. Tailored Quality – Burberry’s signature look has always been stylishly tailored to perfection, ensuring their pieces look as good as they feel. Their outerwear collection, in particular, is a staple of the brand, and puts a modern spin on ideas of timeless British tailoring.
2. Innovative Fabrics – From this classic silhouette, Burberry has managed to keep its collections fresh by using innovative fabrics to create pieces that are both highly functional and luxurious. Their signature fabrics are known for their ability to offer protection from the elements, without skimping on style.
4. The Future Outlook for the Brand
As an established and acclaimed international fashion brand, is set to be both exciting and fruitful. Synonymous with elegance and luxury, the design house is looking to expand its customer base and further develop its presence in the fashion arena.
The brand is currently planning to expand its range of products and services to include:
- Couture collection: a luxurious design line for special occasions and red-carpet glamour.
- New fabric technologies: high-tech materials and manufacturing processes that promise to revolutionise the fashion industry.
- Innovative marketing campaigns: to capture the public’s imagination and attract new customers to the brand.
The future of the brand is looking even brighter than ever before, with many exciting and groundbreaking projects in the works. It is a thrilling time for the fashion industry, and the design house is looking forward to pleasing its customers and new fans with their excellence in style and quality.
With luxurious brands still proving popular amongst the wealthy, it is clear that Burberry will be reaping the benefits of its dress to impress range. By providing an air of elegance and sophistication, Burberry’s collections are sure to delight the modern day fashionista. Whether you choose to dress to impress or not – one thing remains clear: Burberry’s collections will always remain a staple in the world of luxury fashion.
