Succession”, the universally acclaimed American TV drama has become the talk of the town. Not only has it won hearts of fans across the globe, but it has also sparked off a unique fashion trend – Quiet Luxury – which has taken the world of fashion by storm. This article analyses the trend, its potency and its influence on high-end fashion labels across the world.
1. The Quiet Luxury Trend Captured in ‘Succession’
In recent years, the luxury trend has focused on subtlety and exclusivity. ‘Succession’ expertly captures this quiet luxury trend, appealing to the sensibilities of those seeking a more subdued aesthetic.
- The muted colors used in the show’s set pieces add a sense of sophistication, from the muted overcast of the sprawling estate to the mink carpet gracing the floors of the offices.
- The designer pieces sprinkled throughout the show also speak to the trend of quiet luxury, with exclusive brands like Dior, Balenciaga, Isabel Marant, and Valentino featured among the show’s wardrobe.
- The show also speaks to the idea of a quiet wealth – the characters travel in the most luxurious ways, staying in the best villas and hotels, yet there’s something subdued and understated about it all that lends a certain level of elegance.
The quiet luxury trend is exemplified even in the characters’ mannerisms, with the actors delivering contemplative but intense performances that ring true to the idea of what it’s like to be a member of a wealthy and powerful family. Even their extravagant lifestyles have an element of refinement that sets them apart from other shows.
2. How the Show’s Wardrobe Endorsed a New Principle of Style
The wardrobe of Friends was a revolutionary style statement for young adults when it first aired. Before the hit show took off, a college-chic style of dressing had reigned supreme. But the Friends cast shifted it up a notch. In a style that is now considered iconic, the show’s principal actors sported casual-chic, yet comfortably timeless pieces. The premise of style-savvy twenty-somethings flew in the face of the traditionally stale style associated with the decade of the 90s.
What made the wardrobe of Friends stand out from the pack was its ability to capture the essence of urban sophistication, while still keeping it accessible. The show asserted that everyday pieces, such as a well-fitting pair of jeans and solid-colored t-shirt, pair perfectly with more elevated items for the look of a generation that had figured out how to dress for success. Friends was the driving force behind how modern luxury and street-smart style were interwoven so effortlessly, and the garments proved to be an inspiration to its viewers and fashion enthusiasts alike.
- The college-chic trend was pushed aside by the Friends wardrobe.
- The pieces celebrated an urban sophistication, while still remaining accessible.
- The show showed that everyday items such as jeans or t-shirts can be elevated with luxury pieces.
3. The Rise of Understated Luxury as a Reflection of Wealth
Over the past few years, understated luxury has become the preferred way for wealthy individuals to show off their wealth – subtly, of course. Rather than boasting ostentatious diamond-studded jewelry, expensive cars, and designer labels, the ultra-rich are opting for simpler, yet still luxurious items, such as:
- Luxury linens and cashmere throws
- Artwork from emerging artists
- Exquisite carpets and rugs
- Elegant designer eyewear
The idea behind this trend is that those who can afford it are starting to focus on subtler ways of displaying their status. People want more unique, interesting, and exclusive items rather than just buying something expensive to flaunt their wealth. Plus, there is something to be said about the joys of enjoying the finer things in life in the privacy of one’s own home or setting, rather than having to show them off in public.
4. The Changing Landscape of TV Costume Design
With the changing world of television, costume design has made big leaps in recent years. Many of today’s most popular shows have complex costume design that bring the characters to life, while staying true to their roots. Here are just a few ways the modern television landscape has changed the way characters are dressed:
- More intricate and detailed designs: There’s no denying that the current shows on TV have raised the bar when it comes to costume design. From the biker jackets of Mad Max to the entirely custom-made samurai armor of Into the Badlands, costumes are detailed and unique, making each character stand out in their own way.
- Costumes blending different styles: Today’s shows often feature characters with costumes blending different styles, from classic looks to modern styles. This creates an interesting juxtaposition, allowing for a more dynamic experience for the audience.
- More grounded looks: Gone are the days of awkward looking oversized spaceship costumes, as today’s television often features more realistic looks. Costumes are often more realistic and understated, effectively creating a greater connection to the characters and their environment.
Overall, the landscape of television has greatly changed the way characters are dressed and presented. With detailed and creative costumes, viewers can connect more deeply with the characters in the shows they watch, allowing for a more enjoyable viewing experience.
The global success of ‘Succession’ and its impact on culture have only just been realized, but its hold on fashion is becoming increasingly more pronounced as time goes on. The ‘Quiet Luxury’ trend this show sparked is an embodiment of its alluring blend of power, flair and, ultimately, success – something that will resonate with people all over the world for many years to come.

