The iconic U.S. Open has officially made its grand return to the Los Angeles area after 21 years away, and luxury brands are at the forefront of the celebration. This major golf event promises a unique opportunity to highlight the latest and greatest in fashion, culture, and lifestyle—and in this special SBJ Unpacks series, you can explore all the aspects that make this return so special.
1. U.S. Open Jewel of the West Coast
The U.S. Open is one of golf’s greatest spectacles. Every June, players from all over the world flock to the stunning Pacific coast to compete in the iconic tournament. The tournament is renowned for its dramatic and intense experience, making it an unforgettable event for golf fans everywhere.
The West Coast setting of the U.S. Open provides a unique atmosphere for the players and spectators alike. The host course is none other than the stunningly beautiful Pebble Beach Golf Links. The dramatic elevation changes, sprawling sand dunes and rugged coastline offer a picturesque backdrop while the golfers battle for victory. Unleashing your best drive and watching it soar off the cliffs and roll across the majestic shore, can be a truly breathtaking experience!
- Spectacular Pacific Coast setting
- World-renowned Pebble Beach Golf Links
- Dramatic elevation changes
- Sweeping sand dunes
- Rugged coastline
U.S. Open gives challengers the opportunity to play one of the most majestic and beautiful courses in the world! Whether you are a spectator or a participant, the U.S. Open at Pebble Beach is an event that will be remembered for a lifetime.
2. Luxury Brands Welcome U.S. Open to L.A
The annual U.S. Open has moved to Los Angeles for the first time in its storied history, bringing with it an influx of luxury brands looking to capitalize on the publicity from the famed tournament. From apparel to jewelry, there’s no shortage of luxury items available to the celebrity-spotting crowd, eager to bask in some of Hollywood’s finest.
One of the most popular offerings this year has been sports-themed apparel, designed to look both stylish and appropriate during the matches. Take for instance Ralph Lauren’s exclusive line of U.S. Open-themed clothes. Offering luxurious polos, collared shirts, and cardigans, this collection will set the spectators apart from the tournament-goers. Plus, there’s something for every taste, from luxurious jewel-toned prints to classic designs.
- Louis Vuitton: While the classic French fashion house has stepped away from making apparel, it’s still offering a comprehensive range of leather goods and accessories that are perfect for the U.S. Open-goers.
- Gucci: Undoubtedly one of the most sought-after luxury brands, Gucci has created a line of brightly colored bags and wallets that are sure to stand out from the crowd.
- Celine: Celine’s distinctive style offers an interesting twist on the traditional. Its collection of wallets, backpacks, and clutches are perfect for those looking for a fashionable take on the tournament.
Of course, these are just a few of the luxury brands that have stepped up to welcome the U.S. Open to Los Angeles. With more coming in each day, the tournament’s fans can expect a wide array of fashionable and sophisticated products from some of the world’s most renowned brands.
3. Wining and Dining at the U.S. Open
Feasting on Culinary Delight
The U.S. Open offers an array of delicious selections to tantalize hungry spectators. From traditional American fare to comforting Italian dishes, there is something for everyone. Popular dishes include:
- Spicy Chicken Fingers
- Grilled Cheese Sandwiches
- Tantalizing Fish Tacos
- Creamy Mac & Cheese
- Cheese and Pepperoni Pizza
Sipping on a Refreshing Libation
In addition to delicious eats, the U.S. Open boasts a variety of cool and refreshing beverages perfect for a hot summer day. Quench your thirst with a refreshing beer, crisp glass of white wine, or a zesty margarita – all served in a classic souvenir cup. Opt for a house speciality like a specialty cocktail like the peach bellini, blood orange margarita with tequila, or refreshing strawberry daiquiri. The options are endless!
4. The Finest – U.S. Open Red Carpet Style
As the doors open for the U.S. Open, spectators are treated to a dazzling display of stars, style, and sophistication. From the celebrities to the athletes, all put their best foot forward on the red carpet. Let us look at the top sartorial moments from the 2020 U.S. Open.
- Roger Federer dazzled us all looking tailored, fashionable, and dapper in a Dolce & Gabbana tux with a white bowtie.
- Serena Williams stepped out in a hot pink sequin and pleated dress, complementing her bold style with minimal hoops and strappy sandals.
- Maria Sharapova held nothing back looking gracefully breathtaking in a corset-style dress with painted blooms.
- Gigi Hadid looked beautiful in an off-the-shoulder dress with a bow, which was set off by a dramatic headband and pulled-back hair.
Whether they were wearing suits, dresses, or gowns, all of theStyle icons that graced the U.S. Open this year. Every swish, every stride, and each sparkle brought a new flavor of glamour and we were treated to a once-in-a-lifetime show of style.
As the U.S. Open begins anew in Los Angeles, the luxury brands have chosen their moment to shine. It’s a unique opportunity to showcase their latest designs while celebrating the power of a sporting event that elevates and unifies the global community. The future of the U.S. Open in this beloved city is bound to be nothing short of extraordinary.
