Nothing reflects luxury more than witnessing a professional tennis match, especially one hosted in China. The country has quickly become a global superpower when it comes to the sport, and this success has not only raised the profile of tennis — it has transformed the fashion world, too! Read on to explore how this unlikely partnership has become a winning partnership for China and the fashion industry.
1. Serving Style: How Tennis is Teaching China Fashion
The sport of tennis has enjoyed a surge in popularity throughout China due to increased investments in tournaments and the ability of the current generation to combine traditional Asian culture with lifestyle-oriented fashion and attitude. As the nation has slowly been opening up to the world, influences from outside have been eagerly embraced and tennis has become an accessible and prominent outlet with which to experiment with these sources of inspiration.
What has been unique to recent developments in affected areas in the country involves the way that tennis has successfully taken its traditional appeal and become a symbol of modern culture and style among the younger generations. This is seen in the way that events promote their fashion-centric side, as well as the inclusion of statement-making and back-in-the-day pieces that focus on promoting youth culture rather than the players.
- Athletic apparel has shifted from a functional requirement to a stylish statement
- Traditional cultural aspects of the game are now being blended with modern fashion trends
- Hairstyles, headwear, and makeup are utilized to give a unique twist to the sport and the players
- Eye-catching accessories such as colorful shoelaces and jewelry further add to the fashion-fused look
2. Ace in the Hole: How China is Making its Mark on Competitive Tennis
China has enjoyed immense success in the world of competitive tennis in recent years, thanks in part to the deep pockets of its often-wealthy regional governments. Through generous investment and subsidies, Chinese tennis-based organizations have been able to bring in some top players and coaches from around the world, raising the game to new heights.
Some of the best and brightest tennis stars of the age are coming from China, including the number two women’s singles player on the planet, Wang Qiang. She’s been able to manage an incredible 46 match winning streak. Other home-grown talents like Zheng Saisai have been able to break into the women’s singles top twenty. The Chinese men’s team boasts the flashy Xu Zie, who, despite his young age, is already working towards climbing the rankings.
China’s Tennis infrastructure has improved massively thanks to:
- Investment– Chinese investment in tennis courts, coaching services, and other facilities has seen a massive increase in recent years.
- Coaching– Experienced and knowledgeable coaches have been brought in from around the world to assist Chinese rising stars.
- Subsidization– Government subsidies have allowed local Chinese clubs to secure talented and experienced players.
3. On the Court: Exploring the Trend of Tennis-Inspired Fashion
The Evolution of Tennis-Inspired Fashion
The world of tennis-inspired fashion has seen an impressive rise in recent years. A major reason for this trend is twofold: on one hand, tennis wear has always been associated with a certain level of elegance, comfort, and refinement, making it a desirable look to adopt. On the other hand, many of the famous tennis stars such as Novak Djokovic, Roger Federer, and Serena Williams have become style icons in addition to being some of the best athletes in the world.
This marriage of fashionable and functional tennis wear has created a myriad of possibilities. From designer labels to budget brands, there is ample choice for those looking to tap into the tennis-inspired fashion trend. Here are just a few examples:
- Tennis Shoes: Tennis shoes often feature soft upper parts and thick cushioning, making them the perfect option for a casual look.
- Tennis Skirts: A great way to show off handy mobility and fashionable design, tennis skirts are perfect for any situation.
- Tennis Tops: A range of breathable and comfortable pieces, complete with signature logos, makes Tennis tops a versatile wardrobe staple.
- Headbands and Visors: An iconic piece of tennis apparel, sports accessories are the perfect way to elevate your look.
With the continuing growth of the fashion industry, the demand for tennis-inspired looks has only increased. As such, manufacturers are now completely committed to creating the best possible clothing and footwear, utilising the latest technology to bring tennis chic to a whole new level. This means that, whichever style suits you best, you can be sure to find something that not only looks good but also feels comfortable, with a style that will never go out of fashion.
4. After the Match: Taking Tennis Style Off the Court
Tennis is an esteemed, stylish sport – a glamorous, court-side look that has helped to launch the career of stars like Maria Sharapova and Roger Federer. The timelessness of the sport has made it an enduring fashion inspiration.
After the match, tennis style can easily be taken off court. An abundance of preppy staples will keep you looking put-together and classic:
- Polo shirts are crisp and clean-cut – a great go-to for post-match gatherings
- Striped sweaters, a staple of tennis courts since Fred Perry and René Lacoste, make for easy contemporary layering
- Denim jackets have a casual sophistication that’s ideal for transitioning to a stylish sidewalk style
As the temperature drops, add heritage references of heavy-knit sweaters and tweedy blends that offer a classic upgrade for autumn’s chill. With simple addition of sneaks and jeans, this timeless sportswear can take you from the court to off-court in no time.
As much as the game of tennis has grown in popularity in China, it is not just the players that are creating new winning opportunities. Through this growth, fashion designers have found the chance to redefine the connection between tennis and fashion, driving a new wave of fashionable court couture. Everyone, from amateur club players to Grand Slam champions, can get in on the game.
