The fashion and gaming worlds have collided in one epic collaboration. UK-based DREST has secured €17.4M for its luxury fashion gaming platform, bringing together two pastimes that until now, have been on complete opposite sides of the spectrum. As the only of its kind, DREST is bridging the divide between fashion and gaming, and a lot of investors see the potential.
1. Luxury Fashion Gaming Platform Gains Financial Boost
State-of-the-art fashion gaming platform SofoFash has secured a new direct funding round from private investment firms that will support expansion efforts in the coming years. The platform has been lauded for its intuitive UX design, flexible customization features, and growing library of fashionable gaming experiences. It has become especially popular among members of the luxury fashion community.
In addition to the hefty financial boost, the new investment will bring in additional expertise to help SofoFash reach new audiences and expand its suite of innovative gaming options. Core features of the platform remain free, but there’s now an expanded array of in-game benefits for members:
- VIP passes for exclusive gaming events
- Exclusive access to in-game items
- Access to personalized offers and rewards tiers
SofoFash is actively working on new partnerships and initiatives ranging from gaming tournaments to luxury fashion-inspired media products.As the first mobile-based platform to focus on merging fashion and gaming, SofoFash is positioning itself as the go-to destination for luxury fashion enthusiasts and gamers alike.
2. London-Based DREST Gets Significant Funding
British retail and fashion technology platform DREST has just secured around $30.6 million in Series A funding. The London-based start-up focuses on empowering people to explore their personal style and shop their desired pieces.
The funding round was co-led by Samsung NEXT, Eight Roads, and Temasek, alongside existing investors such as Atomico’s Scout Investments, and Kairos Ventures. It is planned to support DREST’s to:
- Increase its technology team of data scientists, engineers, and product designers.
- Sustain its ambition to go worldwide, after launching in the US.
- Grow its 3D product personalization experience.
- Develop new AR tools to help users see and fit products better.
3. Investing in the Future of Digital Shopping Experiences
As online shopping continues to soar, digital customers are expecting consistently evolving experiences that are more convenient, intuitive and engaging. Those who invest in the future of digital shopping experiences can unlock outstanding potential for growth.
To make this potential a reality, organizations must integrate a host of technology changes. This begins with the use of mobile-friendly websites and applications, which offer features that are designed specifically for consumer convenience. Organizations should also be investing in technologies such as artificial intelligence and big data to further customize the customer experience. By utilizing these key elements, organizations can create unique digital shopping experiences that stay ahead of consumer preferences.
- Make sure websites are mobile-friendly.
- Integrate artificial intelligence and big data into the customer experience.
- Design features with consumer convenience in mind.
4. Empowering Consumers to Interact with Brands in New Ways
Consumers have never been more connected and tech-savvy than they are today. Social media, mobile apps, and other digital channels have opened up new ways for consumers to interact with brands. Companies can now reach and engage consumers as never before thanks to these possibilities.
One way to empower consumers to interact with companies in new ways is through user-generated content. By creating campaigns that enable customers to share their experiences with the brand, public “word of mouth” can be generated. Consumers can also participate in campaigns that bring direct rewards, such as submission-based contests and product polls. Furthermore, companies can take advantage of user reviews or introduce a loyalty program to customers to foster loyalty and encourage interactions.
For a brand that launched just two years ago, UK-based DREST is quickly becoming the talk of the luxury fashion industry thanks to its innovative gaming platform. With this latest injection of €17.4M in funding, DREST is paving the way for a new type of fashion experience that is sure to draw in luxury gamers from all over the world. Here’s to DREST’s success—the future of fashion gaming awaits.
