The sneaker game has seen a spike in popularity recently, with everyone from A-list celebrities to everyday teenagers treating old and vintage-style sneakers like pure gold. But why does everyone seem so obsessed with these retro models? Vogue France takes a closer look at this phenomenon to pinpoint how and why it all began and why it’s taking over the sneaker market today.
1. Sneakers: The Obsession of the Stars
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Sneakers have seen a huge resurgence in recent years amongst the world’s top fashion influencers. From celebrities to models, it’s no surprise that sneakers have become a wardrobe staple! In 2020, walking the red carpet in a pair of stylish designer sneakers from a recognisable brand has become a mainstay for any high-profile fashion event.
Their design versatility and comfortability that sneakers offer have catapulted them into the limelight. Stylish sneakers can easily be slipped on and grunged up or glamorously paired with a dress or skirt for a fashion-forward statement. Not only do they make for great statements, they also come in a range of colours, styles, and prices to suit the palettes of any consumer.
Thanks to popular celebrities, trends in sneakers have had a huge impact on people’s wardrobe choices. Whether it’s a clean white pair worn casually or an embellished pair popping from the bottom of a suit, you can probably find one celebrity or another sporting these stylish shoes. With their increasing popularity, the sneaker-lovers of 2020 show no signs of slowing down.
2. Exploring the Appeal of Vintage Sneakers
The appeal of vintage sneakers transcends both time and generation as the classic forms and designs continue to be coveted by every kind of shoe aficionado. From collectors to those with an eye for retro-inspired streetwear, vintage sneakers remain a staple part of any sneakerhead’s wardrobe.
A key part of the charm of vintage sneakers lies in its exclusivity. Old trends, colours, and materials that are no longer used on modern sneakers are all part of the appeal and easily becomes coveted by those who are looking for something unique. They also bring a certain nostalgia – particularly for those of an older generation – and their retro design aesthetic can be used to great effect in creating a throwback streetwear style.
- Unique Design: Part of the appeal of vintage sneakers lies in its exclusivity – offering design elements that are no longer seen on modern sneakers.
- Nostalgia Factor: Vintage sneakers often conjure memories for the older generation, adding a nostalgic factor that can’t be rivaled by modern designs.
- Style Flexibility: Retro sneakers can be easily incorporated into streetwear style, allowing sneakerheads to express themselves in truly unique ways.
3. The Vintage Sneaker Movement Taking Over Hollywood
Though the classic sneaker look may have remained the same for decades, the demand for vintage sneakers has increased exponentially in recent years – especially in Hollywood.
It’s no surprise that the world of celebrity has taken a shine to 70s, 80s, and 90s era sneakers; the trend has been sparked by a nostalgia for 80s and 90s style. Think neon colours, fat laces, bold logos, and bright skater-style. Despite their dated look, there’s something innately cool about vintage sneakers that celebrities can’t help but adore.
- Kanye West has released several throwback designs that recall the past.
- Cardi B is constantly spotted in chunky sneakers that pay homage to the sneaker style of the past.
- Nigel Cabourn has created a range of vintage styles to channel a nostalgic look.
In response to the “ugly sneaker” trend, repopularized by celebrities and influencers near the end of 2018, luxury brands have stepped up and reclaimed the vintage style. From Balenciaga to Balmain, it’s now possible to find a blend of vintage styling and modern comfort that’s fit for those who have a taste for the high-end. Whatever the future trends may be, it’s clear that the vintage sneaker trend is here to stay.
4. Examining the Impact of Antique Sneakers on Streetwear Trends
A true urban-style staple, antique sneakers have long made their mark on streetwear trends, and they continue to do so in more recent times.
- Versatility – Antique sneakers combine a classic, traditional silhouette with more modern touches. This gives them an edge over other streetwear footwear, as they look just as good for an informal occasion as when dressed up. This versatility allows them to be easily incorporated into almost any wardrobe.
- Durability – Built to last, vintage sneakers are designed to last many more wears than a pair of regular sneakers. Most from the era are constructed with higher-quality materials such as leather and suede, which not only makes them stand out, but will ensure they hold up for longer.
The signature aesthetic of vintage sneakers has become so recognizable and prevalent in streetwear fashion that it’s opened up a new world of experimentation. Antique sneakers have become the go-to choice for those looking to dress up a more casual outfit, with details such as colored laces and lug soles adding unique flair. The influence of antique sneakers in streetwear is undeniable, and shows no signs of slowing down anytime soon.
It seems like the vintage sneaker trend is here to stay, and stars all over the world are not getting enough of them. No matter what style or brand you prefer, the vintage look will surely bring that extra something to your otherwise ordinary sneaker wardrobe. So the next time you feel like adding some old-school flavor to your style, get yourself some vintage sneakers – your taste buds will thank you.
