Qixi, the festival for lovers in China, also referred to as the “Chinese Valentine’s Day”, is already upon us. This year, many of the country’s luxury brands are using the occasion to launch special campaigns and limited edition products. Here’s a look at some of the most outstanding Qixi campaigns from the world of luxury this year.
1. Embrace the “Chinese Valentine’s Day” with Qixi: Unlock the Perfect Gift
Qixi or Double-Seventh Festival is the time to express your love to your special one. Why not step up the romance and make them feel special with the perfect gift? Here are some great gifting ideas to show them your love and make them smile.
- Flowers and Chocolates. Put together a beautiful bouquet with her favorite blooms and a box of delicious chocolates. Let her know just how grateful you are for the happy moments you have shared.
- Spa Time. Make sure she gets plenty of rest and relaxation on this special day by gifting her a day at the spa. A relaxing massage and a hot-stone facial mask is just what she needs.
You can also surprise her with a cute piece of jewelry like a bracelet or necklace that she can wear and cherish. And if you are feeling adventurous, why not take her out for a romantic dinner or a movie and add an extra touch of romance to your celebration? Whatever you choose, your special one will love it!
2. Rekindling Love with Luxury Brands: Creative Qixi Campaigns
Chinese brands have always redefined love and loyalty through annual festivals. Recently, a trend of creative and innovative marketing campaigns has been around in the luxury industry during the Qixi Festival.
These creative campaigns have significantly renewed love for luxury brands. Here are some program highlights of these campaigns:
- Live streaming events such as Qixi concerts to express care and love
- Virtual weaving of red threads to express strong connections
- Symbolic expressions via gifts and product packages
- Spontaneous initiatives such as thoughtful caring notes to show appreciation
By introducing these campaigns, luxury brands have not only renewed the traditional expressions of love but also connected better with their customers. The success of these campaigns has witnessed the success of innovative Qixi campaigns in the luxury industry.
3. The Language of Love: Innovative Ways to Say “I Love You”
The three words “I love you” mean seemingly so much, yet sometimes seem to be said without much thought. People want to feel like their words have impact and when they have spoken something, it has been noticed and cherished. To break the mold and innovate on this phrase, here are some fresh and new ways to express your loving emotions. 1. I respect you deeply, for all that you do and you are.
2. You always make me feel hopeful and special.
3. I appreciate you more than words can say.
Another great way to show someone that you love them is by using unique and meaningful gestures. From something as simple as writing an uplifting poem to grand gestures like taking a romantic day trip, there are many imaginative forms of expression that people can use to show their love.
- Surprise your loved one with an unexpected gift.
- Take a stroll through your favorite park together.
- Write a touching and heartfelt letter.
- Organize a romantic home-cooked dinner.
- Write a silly and fun poem expressing your love.
These ideas may seem simple, but they can make the biggest difference and will show your special someone that you love them in a unique and meaningful way.
4. “Love Is in the Air” — Captivating Qixi Gift Ideas for Your Special Someone
Does your significant other hold a special place in your heart? For New Year’s and Chinese Valentine’s Day, what better way to show your love other than with these captivating Qixi gift ideas for your special someone!
- Surprise your special someone with a fancy dinner at a restaurant they’ve been wanting to try.
- Customize something special that captures an important moment or memory.
- Gift them with specially arranged flowers – nothing says “I Love You” better.
- Create an unforgettable experience together, such as bungee jumping or an amusement park.
Live in the moment and go all out. Put your deepest emotions to pen and paper and write a heartfelt letter expressing why they mean the world to you. Nothing communicates the sentiment of love better than a one-of-a-kind personal gift. Make this Chinese Valentine’s Day a special one you won’t soon forget!
From enchanting cola ads to perfume commercials and romantic comedies, Qixi Festival campaigns show us that this undeniably Chinese occasion is an event to celebrate with love, no matter who you are. As the 2020 Qixi Festival wraps up, its luxury campaigns have left us with an unforgettable story of love, joy, and creativity.
