As the world prepares for the Venice International Film Festival, luxury fashion brands along the Lido coastline are finalizing plans for a full schedule of exclusive parties and events. Even with tighter restrictions on arrivals and fewer celebrity faces in attendance, brands are determined to create moments that will create a buzz and put Venice back on the map as one of the most sought after destinations for fashion and cinema.
1. Surprising Success: Luxury Brands Go Big in Unfamiliar Setting
As economic growth in the past decade created a boost in consumer spending, traditional luxury brands undertook an unfamiliar approach to their success – moving to a more accessible pricing structure for everyday items, like sportswear and leather goods. This strategy of price reduction has come to be known as the “Luxury-for-All” model, a departure from the established old-world practice of limiting luxury items to the well-to-do.
Helpful trends quickly developed in the field of luxury, some of which may surprise you! In no particular order:
- Fashion designers have started to translate their runway styles into less expensive and sometimes more wearable pieces.
- Luxury brands are often replicating fast fashion trends of smaller iterations and shorter runs.
- Additionally, established luxury brands are winning customers with more casual and affordable prices.
Even the ever-elusive “luxury consumer” is beginning to take advantage of more discounted options, placing the old-school idea of luxury-only exclusive couture as a thing of the past.
2. Possibility Abound: Adaptations Allow Venice to Still Shine
The City of Venice is a fantastic example of human adaptability in the face of constant change. Time and time again its inhabitants have shown their willingness to embrace and even take advantage of the unique opportunities that come with the regular floods.
It’s hard to miss the many creative ways they’ve chosen to incorporate the water’s presence into their lives. Every day, the city hosts activities like:
- Boating and canoeing on the canals.
- Running races along the flooded walkways.
- Gondola travel for sightseeing.
- Museum visits to learn more about the city’s rich past.
It’s quite remarkable that certain adaptations to the ever-changing conditions of the city has resulted in the preservation of its vibrant culture. Even with the annual disruptions of the tides, Venetians remain accustomed to the unparalleled beauty of their city and the unique experiences it offers. Thanks to ingenious solutions and an unwavering spirit, this timeless Italian hotspot will continue to shine through the centuries.
3. Lido Glitterati: Making Memories Despite Limited Attendance
A night at Lido Glitterati is something you’ll never forget. When the star-filled sky is paired with the unique songs of a live DJ, you’re sure to make unforgettable memories. Despite the current limitation of attendance due to health guidelines, this upscale club still delivers a remarkable experience:
- Stylish atmosphere: Enjoy a fully stocked bar and modern decor that will make you feel glamorous.
- Great music: With talented DJs spinning anything from pop to R&B, you can dance the night away.
- Friend vibes: From the friendly bartenders to the diverse crowd, it’s easy to meet new people – without the ‘scene’ feel.
Due to the relatively small size of Lido Glitterati, the clubs’ exclusive side shines through. So grab your friends and head over for a night of drinks, dancing, and memories made!
4. Redefining the Concept of High-Class Celebration in 2021
2021 has seen a dramatic shift in the way people are celebrating milestone events. Long gone are the days of massive gatherings, but with a little creativity, you can still host a high-class event without breaking social distancing guidelines. Here are some of the ways you can utilize to make your celebration extra special:
- Plan Virtual Gatherings – Internet-based video chat tools like Zoom, Google Meet, and Skype make it possible to have your friends and family attend your celebration from afar. You can host virtual “watch parties”, games nights, and even interactive trivia competitions.
- Send Out Specialty Invitations – Make your loved one feel special by sending out personalized invitations with unique illustrations, fonts, and colors.
- Organize a Shared Meal - Despite physical distance, you can still come together over good food. Have a special dinner delivered to your participating relatives and create a virtual “toast”.
- Use Interactive Technologies – If you’re throwing a birthday shindig, you can make it even more fun by using interactivity tools such as collaborative drawing boards, collaborative whiteboards, and voting polls.
- Go all out on the Decorations – Set the mood for your celebration by decorating your home with balloons, streamers, and fairy lights. You can also add a personal touch by creating a custom-made banner or centerpiece.
Don’t let pandemic restrictions deter you from throwing an unforgettable celebration. With a little bit of creativity, you can make your special event truly memorable and turn it into a fun, safe, and high-class party that your family and friends will cherish for years.
As the city of Venice and its inhabitants enter the height of high-fashion season, the appearance of world-renowned luxury brands is sure to draw a crowd and elevate the atmosphere like never before. As they host a full-Ellen schedule of parties, it’s certain that regardless of the stars on the Lido, the streets and canals of Venice are about to be saturated in magnificent glamour.
