When Tim Coppens joined On Running as Creative Director in 2019, the team’s mission was to revolutionize the world of running apparel. Step inside the On Apparel Team, and get a peek into how Coppens is bringing his bold style to the forefront in the world of fashion. From the research and design process to the innovative new products being produced, learn all about the inner workings of On and how the team is pushing forward the industry’s momentum.
1. Crafting the Vision: Inside the Apparel Team at On with Tim Coppens
- A Mix of Industry Veterans and Creative Sparks in the Apparel Team
At On, the apparel team is a unique collaboration of talent from various fashion backgrounds. The collaboration blends the classic expertise of industry veterans with the cutting-edge ideas and creative experiments of emerging talents. The resulting collections strike a perfect balance between timeless precision and modern innovation – all according to the On vision of performance wear with a journeyman soul.
- Setting the Tone with Tim Coppens
In the center of the team stands the brand’s namesake and visionary – Tim Coppens. By blending his aesthetics with the knowledge and network of the team, Tim Coppens has shaped the brand’s presence in the industry. A master of textiles and layering, he creates versatile pieces that stand out far beyond performance apparel. Bold yet refined, Tim Coppens’ apparel elevates On’s highly technical garments and has solidified the brand’s strong fashion footprint.
2. Innovating for the Future: Defining the Premise of Tim Coppens Apparel
Designer Tim Coppen has set the stage for creating the new paradigm of fashion-forward apparel. His collections are an infusion of street-style inspired elements, practicality, and everyday wear evident in the unique choice of fabrics he uses.
From the perfectly tailored separate and beautifully slouched jersey pieces, to the functionally-integerated outerwear, Tim Coppen’s unique sartorial language celebrates modern fashion with traditional references. His pieces are versatile and considered, aligning modern tastes with timeless practicality. With a palette of neutral colours and a focus on technical details, Tim Coppen’s apparel is designed to be mixed and matched to create individualized looks.
- Utility pieces capture the essence of street-style garments with subtle performance
- Abstract layering of textures takes the traditional and mixes it with the unexpected
- Military-inspired accents are blended for an elevated aesthetic that is both bold and refreshing
3. Strategies for Growth: Assessing the Potential of the Apparel Team
As the apparel team evaluates potential for growth, they must have a strong understanding of consumer needs. Staying ahead of trends and attuned to what people want in terms of style, fit and quality, is critical for success. Here are a few key strategies that the team should consider:
- Collaborating with fashion bloggers and influencers who can help increase brand visibility.
- Developing relationships with large-scale retailers and boutiques to reach a larger consumer base.
- Using trend forecasting to stay ahead of the competition and capitalizing on the latest fashion styles and fabrics.
In addition to those tactics, the team should be open to opportunities to diversify the product line in order to reach a wider target audience. It could be worthwhile to explore new materials, incorporate technology, or change existing styles in order to create a unique and compelling look. The team should also be mindful of the environmental impacts of production and take steps to reduce their carbon footprint. Doing so could strengthen their reputation and inspire loyalty among buyers.
4. Dressing Up and Moving Out: Exploring the Road Ahead For On with Tim Coppens Apparel
From the streets of New York to the racks of the world’s most luxurious stores, Tim Coppens’ apparel has made its mark for daring artistry, modern utilitarianism, and homage to classic Americana garments. His formidable rise over the last decade in the fashion industry has generated more than a few trends, and with his collections consistently in high demand, here are a few of the highlights that are worth exploring on the road ahead.
- Contrasting Materials: Across his line, Coppens is never afraid to meddle with a variety of materials for the purpose of creating a layered and intriguing look. From the plush angora sweaters matched with crackled leather to the knitted tracks with grosgrain tape, the designs reflect the modern obsession with contradictin textures.
- Unexpected Silhouettes: Drawing inspiration from military uniforms and workwear, his designs often offer the expectation of a typical garment, yet find ways to step away from that box. Boxy jackets are offset by tapered trousers, lightweight tees go with draping sleeves, and bombers are paired with pleated skirts. It’s this sense of suprise that keeps us looking forward for the next collection.
As Coppens continues to have a major moment in fashion, we can’t help but wonder what he as up his sleeve next. His collections have remained at the pinnacle of fashion for years, so it’s no doubt he will continue to challenge the status quo and deliver desirable looks.
The On with Tim Coppens label continues to be at the forefront of the fashion industry and continually builds on its reputation for bold design, creative marketing offering and meaningful impact on the apparel space. As the world of fashion changes, its apparel team works to stay ahead of the curve and innovate. With such a passionate, dedicated and creative team steering the brand, the future trajectory looks even brighter for On with Tim Coppens!
