The world has heralded ATEEZ frontman Hongjoong into the world of fashion! With a sharp design aesthetic and impressive street style, Hongjoong has become part of the prestigious Balmain Army, joining one of the world’s most renowned and celebrated luxury fashion houses as one of its ambassadors this fall. As a member of the Balmain Army, Hongjoong has become part of the fabric of the house’s cutting-edge designs, backed by a force of like-minded individuals who include other renowned names in the music and entertainment industries. Beyond his creative pursuits, Hongjoong now holds court in the world of fashion, with the new role cementing his footprint in the world of style.
1. ATEEZ’s Hongjoong Joins Balmain Army
K-pop continues to create buzz in the international fashion scene, with ATEEZ’s Hongjoong as the latest artist to join the big leagues. Following the footsteps of fellow K-pop idols like G-Dragon, IU and CL who have worked with Balmain, Hongjoong joins Balmain’s exclusive ‘Army’ as the latest celebrity recruit to the prestigious high-end fashion house.
Hongjoong, who has been previously known for his bold and decisive fashion sense, did not disappoint when he joined Balmain, modelling alongside long-time Balmain ambassador, model and rapper Naomi Osaka. Seemingly defying traditional gender boundaries, Hongjoong was spotted sporting a variety of unflattering women’s looks, ranging from patterned suits to tight-fitting dresses, further embracing his genderless style. His ensemble encapsulated creativity, with bold colours and layered silhouettes, making this collaboration a memorable one.
- Hongjoong dares to defy gender boundaries by donning a variety of women’s looks
- The collaboration was known for its creative ensembles and bold colours
2. Hongjoong to Represent French Luxury House Balmain
ATEEZ leader, Hongjoong, is making his mark in the fashion industry. He recently became the first K-Pop star to become an ambassador for Balmain, a world-renowned French luxury house.
Founded in 1945, Balmain has long been associated with avant-garde cool. From fashion-forward corsets, to jumpsuits to biker-inspired leather pieces, Balmain has dazzled the fashion world with its stellar designs. From dressing international celebrities and royalty, Balmain is a symbol for eternal glamour.
Hongjoong showed off a highly coveted dinner ensemble from Balmain’s Fall 2019 Collection – proving he has the perfect appetite for the brand’s unique mix of classic and experimental silhouettes. His partnership with Balmain is a promising first step for Hongjoong in the realm of fashion. The idol now joins big names such as Naomi Campbell, Kendall Jenner and Gigi Hadid, as a representative of the brand.
He also expressed his enthusiasm in a statement, saying that he’s “grateful and excited for this amazing opportunity.” Hongjoong said he’s particularly inspired by Balmain’s “power of transformation and passion for mixing cultures.” The idol expresses all these themes in his own ambition to “immerse himself in new experiences and perspective.”
Who knows what new fashion adventure the versatile idol takes on next? We can’t wait to see what projects will come of this iconic collaboration!
3. Hongjoong – the Trendsetter Unites with Balmain
ATEEZ’s leader Hongjoong recently teamed up with global fashion house Balmain for a photoshoot. The iconic fashionista’s outfit of choice was the Balmain Mascara Collection 2020.
The flawless photos of the charismatic idol were taken for the new collection that radiates Balmain’s spirit of ultimate aspi-ration and confidence. Hongjoong charmed fans and fashionistas alike in the vibrant array of pieces from the collection. This fusion of ATEEZ’s trendsetting style and Balmain’s fashion statement showed once again why Hongjoong is the king of fashion:
- He flaunts the bold and adventurous vibe of Balmain’s new collection no matter what he wears.
- Hongjoong effortlessly pairs the strong look with his own unique style.
- The photoshoot manages to make a profound and modern statement even while staying simple and understated.
Overall, the photoshoot was certainly a success that was able to capture the beauty of the mixture of two different aesthetics and trends. With traditional and modern elements, Hongjoong managed to create a look that personified his own trendsetting style. Balmain’s pieces brought about a new dynamic to the idol’s look that made this photoshoot a memorable one.
4. Balmain Announces Hongjoong as its Next Ambassador
The world-renowned French fashion house Balmain has announced K-Pop singer and actor Hongjoong from the group Ateez as its newest ambassador.
Hongjoong is the latest in a growing line of Asian celebrities chosen to represent Balmain. He joins the ranks of designers such as Korean rapper RM, Chinese actor Wu Lei, and Korean actress Kim Hye Soo. His partnership with Balmain marks the singer’s first official collaboration with a fashion brand.
In anticipation of their collaboration, Balmain announced that Hongjoong will take on the role of creative director for a special capsule collection. The collection will showcase the house’s signature style while also infusing K-pop sensibilities.
The collection will be unveiled in Spring 2021, and Balmain has also shared plans to launch a special-edition line following the initial launch. It features Hongjoong’s latest single “Guide” as the soundtrack.
Example pieces from the collection include:
- Velvet blazers
- Mariner style cardigans
- Striped logo tees
- Leather sleeved leather bombers
The collection is sure to be a hit with Hongjoong’s passionate fan base just as Balmain’s other ambassador collaborations were. Fans from around the world are already looking forward to the release of this exclusive collaboration.
As the leader of ATEEZ, Hongjoong has become a true global superstar! His journey to be part of the Balmain Army sends an inspiring message to ATINYs and his fans everywhere- never give up and always dream big! Onward, Hongjoong!
