Since the late 1800s, a small business that began as a humble raincoat maker has become arguably one of the most iconic British fashion labels: Burberry. From its birth in Basingstoke, England to an internationally renowned leader in luxury fashion, join us as we explore how Burberry has evolved through the last couple of centuries from raincoat maker to one of the most sought-after names in the fashion industry.
1. From Raincoats to Riches: The Evolution of Burberry
The story of Burberry’s journey into becoming one of the world’s most influential fashion houses is one of perseverance and resilience through the changing times.
- The Beginnings of an Iconic Brand
Burberry’s founder Thomas Burberry was motivated by his passion for outdoor pursuits, starting out as an apprentice to a draper in Hampshire in 1856. His connection with the outdoors, and the introduction of the first gabardine coat, created a practical solution for then-popular outdoor activities such as golf, exploring, fishing and hunting.As the 19th century went on, Burberry established itself as a major name in the raincoat market.
- The Changing Landscape
A turning point in the brand’s evolution came after WWII, when the Burberry brand embraced the spirit of the age and began creating more fashionable garments for women and men. The iconic Burberry pattern also featured heavily in the ready-to-wear collections, becoming the tribute to classic British style. In the 21st century, the Burberry brand rebranded as a reflection of its iconic history and modern direction. Today, the Burberry name has held onto its classic roots while also presenting new and innovative designs.
2. Steeped in History: Burberry’s Heritage
Burberry, one of the world’s oldest fashion brands, has a rich and illustrious heritage, steeped in history and tradition. From its signature check pattern and distinct tartan designs, to its renowned leather goods and cutting-edge fragrances, Burberry exemplifies timeless luxury and sophistication.
The history of Burberry begins in 1856, when 21-year-old Thomas Burberry opened his own clothing shop in Hampshire, England. In 1879, he invented the gabardine waterproof and windproof fabric, the same fabric used in the iconic Burberry trench coat. He followed this up with further acclaimed innovations such as the iconic Burberry check pattern and the achingly stylish double-breasted trenchcoat. Today, Burberry is renowned for its luxurious pieces and attention to detail, all inspired by its long and proud history. From the iconic Burberry trench to the signature baby shoes, Burberry’s designs are steeped in history and tradition.
3. Redefining Luxury: Burberry’s Fashion Revolution
Burberry’s foray into redefining luxury has been nothing short of remarkable. The iconic brand has attracted a host of new customers through its pioneering efforts in fashion marketing. Burberry’s various fashion collections have catalysed a revolution in the way luxury fashion brands are perceived.
In a world of shifting trends, Burberry has held fast to its classic style while simultaneously adding a modern twist. Burberry has pioneered the incorporation of cutting-edge tech-driven experiences in its fashion lines, while staying true to the timeless British design. Adopting organic materials, such as biodegradable plastics, and creating garments from recycled materials has also allowed Burberry to stand out from the crowd.
- Tech-driven Experiences - Burberry has created a unique mix of traditional and modern, adding technology-driven experiences to its fashion lines.
- Sustainable Materials - The company has committed to the use of organic and recycled materials in its collections, furthering its sustainability agenda.
- Timeless Designs – Despite the changes in fashion trends, Burberry has stayed true to their classic British style, all while adding a modern twist.
4. Setting the Bar: Burberry’s Signature Style
Burberry’s influence on the fashion world, along with its iconic check pattern and signature trench coats, can’t be denied. The brand has set itself apart with its tailored designs and luxurious fabrics, making its mark in the industry for over a century.
By combining rich fabrics, stylish details and a timeless design, Burberry has been able to create some of the most modern and sought-after pieces that deliver instant elegance. From basics like check scarves, belts and bags to eye-catching coats, each of these pieces exudes quality and timelessness. Although the classic check has become synonymous with Burberry, they also create styles with sleek minimalism that bring out their signature style.
- Signature coats– from the classic duffel coat to timeless trenches.
- Check scarves– the iconic pattern of Burberry fashion.
- Stylish details– timeless pieces with modern touches.
Burberry’s success story is an inspiring reminder that luxury fashion should never be confined to small, niche audiences. The brand’s journey from a humble raincoat maker over a century ago to a globally recognised powerhouse of luxury fashion stands as a testament to the power of creativity, innovation and hard work.
