The rapidly-evolving city of Seoul has become a modern fashion epicenter in the global arena, drawing attention from the most discerning buyers, influencers, and editors. This season, the inaugural Frieze Seoul showcased creative, boundary-pushing pieces that left the city’s fashion week in the dust. From mindful designs and unique materials to sustainable models, the event took Seoul’s fashion scene to a whole new level. The spotlight in the South Korean capital shines brightest on this world-class event.
1. Seoul Rave – enveloped in fashion fever
Seoul is rocking the fashion world and the scene keeps on getting hotter! Nowhere else in the world can you find such a vibrant and alive city, hosting an enthusiastic crowd of trendsetters, ready to take their Instagram feeds to the next level.
Traditionally, smartphones and mirror-selfies rule the roost at rave events and flash mobs in Seoul. But when it comes to South Korea’s capital, there’s no shortage of sartorial options. Whether it’s a belted dress with bright zebra stripes, or wide-leg trousers paired with your favorite metallic top – with Seoul Rave, it’s all about standing out.
- Sequined dresses
- Monochrome tailoring
- Statement accessories
- Neon crop tops
Inspired by Seoul’s street style, people dare to experiment and create looks from unexpected combinations of avant-garde and vintage clothing items. With shoulders glittering and a fringe of wild hair, Seoul dwellers dress to impress not just each other, but also international fashion influencers like Anna Dello Russo, Hellen Ban and Vanessa Hong.
2. Frieze Seoul – a step closer to setting the scene
Frieze Seoul is quickly becoming the premier art fair in Korea. A must-attend event for art lovers, it’s bringing the best of the city’s galleries and global art to the public. It’s the perfect way to kick-off Autumn in South Korea.
- The Location - Located in the heart of Gangnam, Frieze Seoul spans three floors of the iconic COEX building. Here, art lovers will be able to explore works from the top galleries and artists in the region.
- The Art – On display will be a mix of contemporary and classical art, ranging from painting and sculpture to photography and virtual reality. There will be something to cater to every taste, from the seasoned collector to the casual observer.
The Frieze Seoul experience is truly unique, and one that art-lovers won’t want to miss. Be sure to plan a visit and get a front row seat to some of the best artwork in Korea.
3. Is It Fantastic or Frenzied? – Examining the Buzz
Living in the 21st century can often feel like a roller coaster of sorts. We’re constantly surfing a sea of opinions, advice, and musings as information rapidly circulates through cyberspace. Important news to pointless trivia, everyone is eager to weigh-in and join a chorus of voices.
When it comes to the buzz surrounding the latest industry trends, it can be tricky to determine what to pay attention to. Too often the back and forth between the naysayers and boosters makes it difficult to discern the truth. Here are a few things to consider:
- The source: Is the author well-respected in the industry?
- Plausibility: Could this really happen?
- Timeline: How soon might this trend be adopted by the public?
- Competition: What kind of competition is the buzz up against?
Take the time to actually examine each claim, study the details, and search for patterns before leaping to conclusions. With that in mind, it is still possible to excite and rouse new prospects without letting the noise overtake one’s decision making process.
4. Up and Away – Looking at the rising stars in Seoul’s Fashion Domain
Seoul’s fashion landscape continues to multiply the stars by the hour. From skilfully designed suits to trend-setting streetwear, the willingness to reinvent yourself through fashion has become the norm in Seoul. There are many fashion labels that grab the spotlight:
- Studio Concrete: Crafts unique pieces that celebrate individuality.
- Dalcom Home: Combines 1970s classics with an urban style.
- Satiating: Artistic expression that stands out from tradition.
- 7253 : New takes on traditional Korean fashion.
The level of creativity that these labels bring should shock even the most seasoned fashionista. Everything from detachable sleeves to modern interpretations of traditional Korean hanboks can be found in this vivacious domain. For fans of fashion, Seoul’s rising stars offer an exciting mix of culture and style, just waiting to be discovered.
Frieze Seoul has solidified itself as the standout event within Seoul’s fashion week, and left the city in anticipation for next year’s event. With its cutting-edge designs, contemporary glimpse into the future of fashion, and its well-deserved success, it’s no wonder why Frieze Seoul is the talk of the town.
