As a new generation of Filipinos embarks on adulthood, renowned and beloved skincare and beauty brand Lancôme is reawakening its presence in the Philippines. With the Philippine luxury market rising, the French beauty house is timed perfectly to welcome Generations Z into their family of customers and make a name for themselves alongside the country’s trendiest brands.
1. Unveiling a Return: Lancome’s Re-emergence in the Philippines
Lancome: A Refreshing Return
After an extended absence from the Philippines, beauty brand Lancome has finally arrived for a much awaited return. The French luxury cosmetics and perfumes house has announced a virtual showroom with all the brand’s signature products available for sale and delivery. Shoppers can now enjoy the brand’s exclusive range of skincare, makeup, and fragrances - from Lancome’s revolutionary advanced Genifique serum to the cult-favorite Hypnos Lipsticks.
It’s not just the range of classic essentials that bring fans back for more. Lancome is also introducing Filipino beauty lovers to the brand’s exclusive festive collection. From exciting new hues of best-sellers to unique holiday makeup boxes, there’s something for everyone. That’s not all – the collection also includes beauty sets and luxe cosmetics pieces fit for beauty queens.
- Advanced Genifique serum
- Cult-favorite Hypnos lipsticks
- Exclusive festive collection
- Holiday makeup boxes
- Beauty sets and cosmetics pieces
2. Capturing the Hearts of Gen Zs and Luxury Consumers
Luxury brands have always been the coveted symbols of style, success and quality. Achieving success with Gen-Zs and luxury consumers requires an understanding of their needs and lifestyle.
- Sharpen Your Strategy: Cater to the current conversation in the market, don’t just talk about what you do. Utilize the platforms Gen-Zs use most and create interactive, mobile-friendly, timely campaigns to capture their attention.
- Think of Quality First: Focus on offering the highest quality products and services that are personalized and distinct. Offer a unique see-now-buy-now system or a new spin on current trends to differentiate from traditional luxury brands.
- Be Authentic: Keep your messaging real and consistent. Promote sincerity, transparency and sustainability initiatives, and guarantee inventive and reliable customer experiences.
As the luxury industry continues to grow, it is essential for marketers to stay informed and ready to react to the ever-shifting needs and desires of Gen-Zs and luxury consumers. In order to remain successful, companies must be willing to challenge the status quo and present a modern, relatable new face to the industry.
3. Taking the Philippine Beauty Scene to New Heights
The Philippines is no stranger to the makeup and beauty industry. Even with the limited resources and technology available, Filipinos have used what is available to them and come up with creative solutions. Over the years, the local beauty industry has exploded and some of the world’s top makeup artists hail from here.
From theatrical makeup to special effects, Filipinos have taken the beauty scene to the next level. Here is how they’re doing it:
- Innovative Evangelism – Filipinos are tireless evangelists for the beauty industry. They share their works and tips on social media, encouraging others to take the plunge and try out the latest looks and trends.
- Innovative methods – Filipinos are also leading the way when it comes to innovative methods in beauty. From mink eyelashes to ombre lips, Filipinos have brought a whole new level of creativity to the industry.
- Building Strong Brands – Last but not least, Filipino makeup artists and influencers are creating strong brands for themselves, setting them apart from the competition. This helps to market their works and build their reputations.
The Philippines is a hub for makeup creativity and innovation, taking the beauty scene to new heights. With the country’s vibrant community of makeup artists and influencers, the future of makeup in the Philippines looks brighter each day.
4. Exploring Lancome’s 2020 Comeback Story
2020 marks the start of a new decade for beauty brand Lancôme. After a decade of successful growth, the Paris-based luxury cosmetics brand is ready to launch a comeback story that resonates with its loyal customer base.
- New Reinventions: This year Lancôme is unveiling new products with groundbreaking innovations. Whether it’s a new age-defying serum or a cutting-edge makeup line, the brand is always staying one step ahead of the game.
- Story for the Ages: This year Lancôme is also discussing the powerful stories of its customers are creating. They’re highlighting inspiring attitudes and everyday moments of femininity, empowering women to embrace their unique beauty no matter what.
Their 2020 comeback campaign is more than just a product launch – it’s a celebration of women everywhere. It’s a story of courage, beauty, and resilience, reflected in the journeys of passionate females of all ages.
The Philippine market may look and feel different for Lancome, but with Gen Zs driving the luxury industry and newer emerging customers, the brand stands to reap brand loyalty and success. Now that Lancome is back, let’s welcome the resurgence of one of luxury cosmetics’ most established players in the beauty industry.
