As one of the world’s most successful and beloved boy bands, BTS never fails to make a statement – whether it’s through their music or runway appearances – quite literally, making the world do a double take. From Kim Taehyung’s poetic take for Celine to Jungkook’s enviable Calvin Klein visuals, the septet have been picked as illustrious ambassadors for some of the world’s leading luxury fashion brands. Follow along as we take a closer look at how BTS have reimagined classic style in a way that quickly caught the eyeballs of fashion-lovers everywhere.
1. BTS Take the Luxury Fashion World by Storm
Korean phenomenons BTS, the seven piece K-pop boy band, recently drew the attention of the luxury fashion world. From their much-talked-about Prada standalone stores debut to their latest collection with Gucci, the fashion industry has certainly taken note of their influence.
The band’s fashion sense has been eye-catching since the beginning. Clad in their signature style – a mix of street, punk and traditional Korean styles – the members of BTS are icons of their own making. With their bright hair colors, loud clothing choices, and daring street-style fashion, they have been inspiring fans around the world since their breakout in 2013.
- Prada: BTS recently made waves with their Prada arrangements, where they had exclusive standalone stores that showcased the brand’s classics to a whole new generation.
- Gucci: A natural fit for BTS, their collaboration with Gucci saw the band taking control of the Italian fashion giant’s Instagram account, with the resulting videos seen in over 10 million views worldwide.
2. Kim Taehyung’s Celine Campaign: Making Waves in the Industry
Kim Taehyung has made quite a stir lately with his endorsement for Celine. The idol, who’s already making waves in the K-pop industry, is now also making waves in the fashion industry. His endorsement for Celine is a welcome addition to the brand’s roster of celebrity endorsers.
Taehyung’s endorsement is helping Celine’s brand become more accessible to younger consumers. Since the endorsement, the brand has seen a steady increase in sales and online interactions. Plus, his stylish looks have helped inspire others to join in on the Celine trend. Here’s a glimpse into what makes Taehyung’s endorsement unique:
- Influence: His global stardom and influence are one of the main reasons why Celine chose him to be an endorser. His influence reaches far beyond South Korea.
- Variety: He brings a varied range of style to the brand. From classic menswear pieces to edgy denim jackets, Taehyung always looks fashionable.
- Passion: Taehyung is a passionate advocate for the brand and truly believes in the Celine product. In the past, he’s worn various pieces from the Celine collection and displayed his support.
Considering the influence and inspiration Kim Taehyung brings to Celine’s brand, it remains to be seen just how much larger of a wave he’ll make in the world of fashion.
3. Jungkook’s Calvin Klein Endorsement: A Fashion Sensation
Jungkook, the maknae of the popular K-Pop group BTS, has been taking the fashion world by storm with his recent endorsement of Calvin Klein. His fans–affectionately known as ARMYs–have swooned over the pictures of the hip-singer donning the iconic label’s apparel in the new campaign.
Jungkook has certainly added a unique flair to his role as the face of Calvin Klein. Showcasing a mix of contemporary street-style with a classic brand, the singer’s style reflects his smooth and effortless swagger. From unique denim looks to sophisticated suiting, Jungkook’s fashion choices have proved why he is a leader in the industry. His take on modern style is paving the way for a new generation of fashion.
The classic Calvin Klein cuts have been elevated to the next level by the BTS member. Notable fashion Pan-European stylists are also giving Jungkook credit for his eclectic looks, combining Adidas paired with formal slacks to create an edgy yet chic effect. Fans have also lauded the artist for combining green elements into his wardrobe and showcasing sustainable fashion. His visuals are truly a fashion sensation.
4. Turning the Luxury Fashion World on Its Head: BTS’s Impact
The global music sensation, BTS, is shaking up the traditional fashion world. Where once the only acceptable way to wear designer clothes was conservative and classic, BTS (with their eccentrics and bold attitudes) has opened up exciting new possibilities for fashion.
Today, luxury fashion houses are queuing up to collaborate with the group, embracing boldness and experimenting for the first time with street styles such as hoodies, sneakers, and baseball caps. Luxury brands, such as Adidas and Louis Vuitton, are teaming up with the South Korean stars, in turn gaining a young audience who views those clothes in a brand-new way. BTS’s influence is also evident in terms of:
- More Colourful Designs: The group is behind popular bright, casual chic pieces that inject fresh vibrancy to the world of luxury clothing
- Avant-garde Street Style: Pieces such as PVC trousers, vivid tartan jackets, and oversized flannel shirts have become regular fixtures of the luxury fashion landscape
As trends continue to morph, one thing is clear: BTS has revolutionized the luxury fashion world and made the age-old stereotypes of traditional styles a thing of the past.
BTS has taken the world by storm with their music, but they have also charmed fans with their sleek style. From Kim Taehyung to Jungkook, the boys have consistently made head turns as ambassadors of luxury brands. Whether they’re gracing the stage with their iconic fashion sense or appearing in campaigns for global giants, BTS is always on trend and continuously setting the standard of luxury.
