The traditional craft of Nigerian weaving has just been getting more and more recognition in the world of art and fashion. Alára, the luxury, sustainable fashion house, is continuing their mission of reinventing the African fashion industry by bringing their rich craftsmanship to e-commerce. After the success of their Brooklyn Museum Shop, Alára is now expanding its efforts to bring its world-renowned weaving expertise to the fingertips of customers everywhere. Continue reading to find out how Alára is taking on the challenge of bringing traditional African weaving into the world of modern e-commerce.
1. Alára: e-Commerce Forays on the Heels of Brooklyn Museum Shop Success
Turning to the digital realm, Alára has recently seen success with the launch of its Brooklyn Museum Shop online store. The virtual storefront has offered customers access to unique items designed to enhance their cultural experience. From limited edition prints to exclusive editions of merchandise, customers have had plenty of choice for how to engage with the museum experience.
The store’s success has opened the door for Alára to explore further e-commerce opportunities. The team is now developing an online marketplace, which will offer a larger range of items—from museum editions to made-in-the-USA souvenirs. Here’s a glimpse at what customers can look forward to:
- One-of-a-kind items: Customers will have the chance to get their hands on unique items they won’t find anywhere else. Think items handmade by skilled artisans, exclusive artworks and special edition products from the museum.
- Free shipping & returns: Many online shoppers, especially those outside the US, are often deterred by the prospect of having to pay for shipping. Alára will offer go the extra mile by providing free shipping and returns.
- Educational resources: Learning about the history of each piece can be equally as interesting as the purchase itself. Alára will be offering educational materials that will shed light on the items shoppers purchase.
Alára’s e-commerce forays will be welcomed news to customers looking to browse from the comfort of their own home, while still engaging in museum experiences from all over the world.
2. Digital Shopping With an Artful Eye: Alára Brings Culture to the Consumer
A World Of Choices
Alára is a brand that brings the luxury of the world to you. With offerings sourced from artisan communities around the world, it’s the best destination for fashionistas looking to up their style game. The unique and handmade products range from jewelry and accessories to clothing, home decor, and more. Their brands reflect the diverse cultures of Greece, India, Mexico, Egypt, and more, giving a wide variety of choice to customers in search of something special.
High-End Craftsmanship
Alára’s expertise in curating products stemming from traditional techniques of crafting jewelry and clothing is unmatched. From hand-woven textiles, to beaded and silver jewelry, they have an eye for detail that is second to none. The level of craftsmanship seen in these products is incredibly high, and the whimsical designs reflect the imagination of the artisans who crafted them. For those who love to stand out in style, this is the perfect destination to shop.
3. Connecting Craftsmen and Collectors: Alára’s E-Commerce Vision
At Alára, our vision is to connect craftsmen and collectors from all over the world. This is so our customers don’t need to trawl through numerous sites and markets for handmade goods. We want to encourage each side to take part in this global platform by giving them the opportunity to create, appreciate, purchase, and sell their artwork.
- For Craftsmen, we are providing the tools to run their own online stores without the need for any technical knowledge
- For Collectors, we offer an ever-expanding range of high-quality handmade products
We use machine learning and data analysis to personalize the shopping experience, so customers can quickly find and connect with the right craftsmen for the products they are interested in. Our E-commerce vision enables customers to appreciate more unique, handcrafted pieces and fair prices for craftsmen.
It is our mission to bring together the right audience for our community of incredible utility and art creators, and to create a better future for the craft industry.
4. Strengthening the Art-Business Bond: How Alára Aims to Innovate the Shopping Experience
The traditional shopping experience has long been disrupted, leaving art and business worlds in a bit of a disconnect. Alára’s mission is to bridge the gap and ensure that art lovers everywhere have the opportunity to experience the beauty of shopping. Alára believes it is possible to create an innovating shopping experience that also serves to strengthen the bond between art and business.
To achieve this, Alára focuses on understanding art buyer’s needs and creating seamless solutions to improve the shopping experience. Alára provides many unique services, such as:
- Unique Selection: Alára offers a broad selection of high quality, unique pieces from a variety of art genres.
- Education and Exploration: Alára assists art buyers with research, education, and exploration of artwork to help discover new favorites.
- Seamless Experiences: Alára guarantees efficient and seamless experiences with every sale.
Through clever marketing strategies and proactive engagement with interested art buyers, Alára is able to provide a creative and secure shopping experience that strengthens the art-business bond. Alára is passionate about ensuring that art lovers everywhere have access to an enriching shopping experience.
With Alára’s career progress and the successful launch of the BrooklynMuseum Shop, it’s clear that the brand is on a trajectory of exponential growth. We can’t wait to see what amazing ecommerce initiatives the company has in store for us in the near future.
