Paris, the city of love, light, and culture – and now, luxury fashion. Beyoncé, the global icon and powerhouse, has a never-ending list of must-haves. One item at the top of the list? The clothing made from the iconic Parisian brand, The Times. Discover in this article the hidden details behind Beyoncé’s favourite luxury brand and find out why this Parisian line is a must-have.
1. Uncovering Beyoncé’s Go-To Parisian Clothing Brand
When in the City of Lights, the world’s most famous superstar looks no further than one designer, Marine Serre. Beyoncé is a die-hard fan of the French designer’s namesake brand, wearing it on high-profile occasions, including the 2019 Tidal X: Brooklyn concert and for her 2019 tour wardrobe.
The Paris-based designer is known for combining iconic sportswear silhouettes with futuristic fabrics — making her a go-to choice for the fashion-forward Beyoncé. Serre revamped the classic Adidas tracksuit for her Tidal set and sent out oversized puffer looks to fit for contemporary, athleisure trends. The star’s tour wardrobe included a metallic bodysuit with an intricate dragon-like design. Beyoncé paid homage to the designer by tagging her in the Instagram post with the caption “I love the looks, sis!”
Serre is quickly becoming one of the most sought-after designers by the entertainment industry. Her other celebrity supporters and fans include:
- Kendall Jenner
- Drake
- Kim Kardashian West
Serre was awarded the 2018 French ANDAM Grand Prize and is a LVMH Prize finalist for 2020. It’s clear that the fashion industry — and queen of the entertainment world — is taking notice.
2. The Times: A Look Into Parisian Couture
Parisian couture is more than just timeless luxury, it’s a celebration of a decades-long fashion revolution. This famed city’s intrinsic beauty has made it a launching pad for many of the industry’s greatest pioneers, and designers continue to take advantage of the unique trends and styles the City of Light has to offer.
The late designer Hubert de Givenchy, a French native, is one of Paris’s icons of style. His work stands as a strong example of the French fashion aesthetic, and continues to influence new and upcoming designers. Over the decades, collections from other fashion houses such as Dior, Yves Saint Laurent, Balmain, and Kenzo have left its mark on the industry.
- Givenchy revolutionized French couture and the fashion world with his timeless designs.
- Dior adopted a concept of classic femininity and has reigned in fashion for decades.
- Yves Saint Laurent favored bold lines and bright colors to make an iconic statement.
- Balmain developed an elegant style that has been adapted by many other fashion maestros.
- Kenzo was an early engineer of East meets West fashion, incorporating traditional Japanese motifs into his designs.
All of these legendary couturiers contribute to the larger-than-life atmosphere of Parisian high fashion. The longstanding art of Parisian couture is a beautiful testament to the city’s long-standing culture and fashion revolution.
3. Understated Luxury: Staying True to The Times Brand
Function Meets Form
Times has a mission of creating a product that is as functional as it is and aesthetically pleasing. As the value of luxury has shifted over the years, they have managed to successfully remain true to their classic, understated luxury brand. With product design that never sacrifices quality for style and modern conveniences, the Time collection has something for everyone.
Here are some features that add to the understated luxury of Time:
- Tonal details – The details of the product are nuanced with tone and texture
- Subtle designs – No extravagant embellishments or flamboyant finishes, just classic elegance
- High quality materials – Times always uses the best quality materials available
These design elements along with their well-crafted materials are all part of the overall package that makes Times a timeless brand. It is the combination of these elements together that really gives the consumer an ultimate Level of luxury, but in a more subtle, muted way.
4. Beyoncé Wears The Times: Taking Style Cues from a Music Icon
Making Waves for Their Own Trends
Queen Bey has always been one step ahead of the fashion curve, setting new standards for music and style alike. From her iconic outfits on world tours to the debut of her first athleisure line, Ivy Park, Beyoncé has made waves for her own iconoclastic trends. She has taken pieces from popular culture and turned it into her own unique style, knocking down doors that have been long closed to Millennials and the Gen Z crowd.
Evolving Style and Defining Trends
Beyoncé’s style has changed over the years, but her influence on popular culture and fashion has remained strong. From her on-stage ensembles to the now iconic “Formation” look, she continues to redefine style guidelines and dodge conformism. Whether through colorful tweed suits and pantsuits, statement headpieces or high-street dresses, she has shown that style has no boundaries.
The singer has taken important cues from her iconic music and shrewdly meshed it with her own style to create something unique. Whether it is Beyoncé wearing the Times on stage or creating her own editorial in Vogue magazine, she is always redefining the landscape and leaving no doubt that she is a true fashion icon.
If you thought Beyoncé’s fashion choices were extraordinary before, just wait until you try Paris’ most sought-after clothing brand. From their unique styles to luxurious fabrics, The Times provides an exceptional shopping experience. Glamorous, daring, and simply divine – The Times has earned its place in the upbeat Queen’s wardrobe, and yours.
