Introducing India to the height of Italian couture, the world-renowned luxury brand Brioni recently launched in the country. Established in Rome in 1945, the brand brings with it the glamour and style of the Italian fashion scene, now accessible to the luxury loving consumers in India. Brioni’s arrival in the country is sure to be a boon for fashion aficionados, who now have access to elegant, tailor-made designs in a world-renowned brand.
1. A Red-Carpet Arrival for Italian Luxury Brand Brioni in India
Italian luxury brand Brioni is heading to India with a red-carpet style entry. Starting April 28, 2020, the bespoke menswear brand will open its first made-to-measure studio in India at the select Address Boulevard in Gurugram.
The Brioni studio in India goes beyond modern retail experiences, celebrating innovation, artistry, superior craftsmanship and personalized service. With its Italian expertise, the studio promises to deliver:
- An exceptionally curated array of luxury fabrics and leather pieces
- One-on-one styling advice from Italian experts
- Bespoke tailoring, involving a war of 24 artisans
- An impressive selection of ready-to-wear pieces, handmade objects, and accessories
Experience the height of Italian craftsmanship with a custom-fitted suit boasting excellent quality and exquisite details. Visit Brioni at the Address Boulevard in Gurugram and start a journey with luxurious tailoring.
2. Bringing Brioni’s World of Elegance & Timeless Style to a New Market
When it comes to a refined and timeless approach to fashion, Brioni has long held the leading spot. Its iconic look blends tailored sophistication with dashes of understated luxury, creating an unmistakable look across its line of menswear. But to create a new sense of relevance, the heritage label needed to reach a new market.
The Digital Strategy
- An ecommerce platform for shopping ease.
- An engaging digital presence to connect with customers and reach potential new markets.
- A brand-driven story that captures the essence of Brioni.
With a focused plan in mind, Brioni was ready to create an impactful presence in a digital context, blending its iconic heritage with modern appeal. By intertwining its intricate craftsmanship with a refreshed digital shopping experience, the brand was ready to bring its world of elegance and timelessness to a whole new group of customers.
3. ‘The Revolutionary Redesign’: Unveiling of Brioni’s Indian Collection
For the Indian market, Brioni has headed the revolution in men’s fashion. On a visit to India, the Italian maison was inspired to craft pieces that reflected the true essence of India: its colors, culture, and heritage, yet still with a touch of Italian excellence and finesse.
When they unveiled the Indian Collection by Brioni, it was a true spectacle that had something for all.
- The structured fabrics, vivid colors, versatile silhouettes, world-class tailoring, and intricate stitching offered something for fashion-savvy men.
- The traditional wear with classic motifs and intricate embroidery gave an altogether festive air.
- The business attire emblazoned with a modern look were the perfect pick for corporate dressing.
These pieces, along with some delightful separates, promised to make a Style révolution and revolutionize Indian menswear for years to come.
So, Brioni had given one more reason to celebrate the Indian wardrobe: a journey from roots to blending in the classic Italian fashion to redefining modern India. The Revolutionary Redesign had set the tone.
4. Exquisite Indian Luxury: Crafting a Balance Between Heritage & Modernity
Traditional & Contemporary Design Principles Fusing Together in Indian Luxury
India is a land of beauty, tradition, and luxury. Throughout history, artisans have crafted items of exquisite luxury from fabrics, stone, and metal. In the 21st century, modernity and technological advancements have merged with ancient craftsmanship to create beautiful items. Here are some traditional and contemporary design principles fluxing together in Indian luxury:
- Lavish embellishments – Decorative materials such as hand-embroidery, mirror work, and stone- beadwork are combined with modern couture to make exquisite garments.
- Traditional motifs – Motifs from Indian art and folklore such as geometry, peacock, and floral motifs are used to adorn luxury goods to give them a rich heritage feeling.
- Handwoven fabrics - Traditional handloom fabrics such as cotton, silk Chanderi, linen, and Khadi are used to create rich yet contemporary garments.
Whether it’s a luxury belt, a handpainted kaftan, or a handwoven blouse- all finely crafted items are blending modernity and Indian tradition seamlessly to create a unique and luxurious experience. Contemporary fabric techniques such as mercerization, twill weaves, and digital printing are adding a distinct identity to the items. The high quality products are being made by artisans and fashion designers with finesse and love. The result is a vibrant and artistic statement that reflects the beauty and culture of India.
As Brioni expands its presence in India, one thing is sure – shoppers across the country are in for a luxurious treat! With its high-end couture and modern sensibilities, this Italian luxury brand looks set to add extra Italian glitz and glamour to Indian fashion. It’s time to get ready to upgrade your wardrobe with a bit of understated chic!