Introducing a pioneering new stride in luxury jewelry: Chopard, the renowned Swiss Maison, has become the first high-end brand to create pieces made with recycled steel. With a combination of their iconic style and sustainability-focused production, Chopard is setting a new stand for ethical jewelry-making – blurring the fashionable line between luxury and eco-friendly.
1. Chopard’s Historic Move Towards Sustainability
Luxury watchmakers, Chopard, have recently been making bold moves towards making their designs more sustainable. The company has committed to using 100% ethically sourced gold by the end of 2018. For them this is more than just an ethical issue, but also an economic issue – as by removing and replacing old practices with more sustainable ones, they are able to expand their product line and appeal to a wider customer base.
Chopard’s commitment to sustainability has so far included pledging to:
- Minimize the environmental footprint at its production sites,
- Divert production waste from landfill by recycling, repairing and reusing,
- Support fair trade certification initiatives in gold and diamonds by 2022 and
- Make suppliers fully compliant with international standards.
Chopard may be a luxury brand, but they have demonstrated a commitment to producing quality products that are also ethical. By creating designs which are both beautiful and sustainable, Chopard is making a powerful statement about the role of responsible sourcing in the luxury industry.
2. Taking Luxury to a Greener Future
High-end Luxury Houses Adopting Environmentally-Friendly Practices
Luxury-brand fashion houses have long been associated with opulence and excess. But in recent years, these apparent opposites have slowly but surely been reconciling, with sustainability initiatives being newly adopted.
Ever more luxury houses have been integrating eco-friendly practices into their operations. In order to achieve their goal of caring for the planet, these companies are engaging in a number of green initiatives, including:
- Optimizing their packaging, using recycled materials and reducing their packaging size
- Cutting their carbon footprint by powering their facilities with renewable energy sources
- Decreasing their water and chemical consumption during manufacturing
- Offering increasingly plant-based and cruelty-free products
- Engaging in collaborations with NGOs to support various environmental causes
By modernizing their practices while still maintaining high standards of craftsmanship and craftswomanship, luxury houses are sowing the seeds for a greener tomorrow. In doing so, they are positioning themselves as responsible members of an evolving society, promoting and encouraging conscious consumption.
3. Crafting Timeless Pieces with Recycled Steel
Recycling steel is a simple yet powerful way to preserve our planet’s resources while also creating something amazing. Steel, from its durability and strength, to its malleability, is an ideal material for crafting everyday items that will last for generations.
At Recycled Steel Creations we work with the highest quality recycled steel to produce items that are both practical and beautiful. Crafting timeless pieces is at the core of our operations – pieces that have been carefully designed to not only last a lifetime but to be passed on to generations to come.
- Our process begins with sourcing raw materials – recycled steel is always our first choice.
- We use the steel to craft unique pieces for our customers, ranging from clocks and candleholders to decorative homeware.
- Every item is treated with a special anti-rust coating, ensuring it will last for decades.
You too can join the revolution of recycling steel. With Recycled Steel Creations, you can rest assured knowing that you are investing in a durable product that not only looks great, but that has been crafted from sustainable materials, working together to reduce our carbon footprint.
4. A Global Leader in Sustainable Luxury
As a leader in sustainable luxury besides being a renowned fashion house, this brand has been on a mission to ensure their products are the most beautiful as well that they have the least impact on the planet. They have built a legacy of creating fashionable pieces with sustainability Integrated at its core.
Innovative Technologies:
- Advanced Traceability Systems
- Recycling Materials Used in their Products
- Innovative Green Substitutes for Materials
The designer is an advocate of “responsible luxury” where Style is partnered with ethics. The designer has fostered partnerships with organisations such as UNICEF, Global Ocean and Fashion for Good to bridge the gap between luxury, environment and charity. They have even collaborated with other luxury brands to create a passion-driven network working towards a common goal.
The move by Chopard to become the first luxury maison to use recycled steel is an encouraging step forward in the evolving luxury industry. We can only hope that other luxury brands follow suit and that sustainable design becomes not only the norm, but also celebrated. With this, we can become even more responsible with our fashion choices while maintaining the beauty and spirit of luxury fashion.
