In an exciting move, MAXHOSA, the African-inspired fashion house offering vibrant knitwear has announced they will be expanding to the Big Apple by opening their first US store in New York City. This bold step into the global market is sure to bring unique style and energy to the fashion capital of the word.
1. MAXHOSA Bringing African Flair to the Big Apple
From the glittering metropolitan city of New York City to the small-town charm of Hout Bay, South Africa – MAXHOSA has established its presence wherever fashion reigns supreme. Founded in 2013, the luxury knitwear label dares to express Africa in bold, vibrant colors and unique designs. It was the brainchild of Laduma Ngxokolo, an interdisciplinary artist and designer from the Eastern Cape province.
All MAXHOSA items are crafted from 100% Merino wool, and hand-knit by dedicated artisans from around South Africa. This gives the garments their signature bright prints and rustic textures. Their collection is diverse – from the Wild Ndebele Collection boasting unique geometric patterns, to Blithe the Brave Collection which pays tribute to the continent’s vibrant history – NGXOKOLO has designed creations that appeal to fashion-savvy women all over the world.
- Luxury knitwear label
- Founded in 2013 by Laduma Ngxokolo
- Crafted from 100% Merino wool
- Vibrant prints and rustic textures
- Wild Ndebele and Blithe the Brave Collections
2. Embracing the NYC Style Scene with MAXHOSA
New York City is home to an ever-evolving style scene. Whether you prefer classic looks or bold silhouettes, there is something for everyone. This is especially true if you are looking for the modern yet Afro-eccentric creations of South-African based designer Laduma Ngxokolo, better known as MAXHOSA.
Maxhosa has pushed and pushed the boundaries of traditional fashion, producing bold, innovative, and luxurious clothing for the modern man or woman. His signature pieces reflect a melting pot of African, Latin American, and Caribbean heritage, combining bold patterns and colors with clean lines and classic silhouettes. As seen on the runway of 2019’s New York Fashion Week, celebrities like Usher, Maya Rudolph, and Solange have all rocked pieces from MAXHOSA.
- MAXHOSA’s Original Knitwear: Appreciate a classic spin on fashion with his original knitwear collection, featuring a range of jacquards in vibrant colors and bold geometric prints.
- Modern Tailoring: Embrace a more tailored look with his modern tailoring collection, from sharp blazers and classy coats.
- MAXHOSA by Laduma: Keep up with the latest fashion trends with his namesake collection, featuring blazers, skirts, and dresses in all the bold hues, perfect for everyday and special occasions.
3. African Design Meets the City That Never Sleeps
Urbanites in New York City are flocking to the hot new trend sweeping the streets: African Design! African prints from proud African fashion houses are transformed into unique, bold statement pieces that represent the countries and cultures from which they hail proudly.
Today, African prints can be seen gracing the streets of New York City. From the red and orange strips of the ever-popular Ankara to the traditional Tuareg blue design, the vibrant colors are in full display in any borough. African- Americans and Africans alike are wearing these prints, in streetwear, as accessories, and in oversized coats. And with a plethora of modest-wear options available, the style has attracted attention from women of all backgrounds.
- Ankara prints
- Tuareg blue designs
- M odern streetwear for men and women
- Homage to African fashion houses
4. MAXHOSA Expands with First NYC Storefront
MAXHOSA is growing in a big way, adding its first storefront location in Manhattan, New York. The store, located on West 17th Street, is now open after a long period of anticipation. It’s a special achievement for the brand, which has made a name for itself as one of the most innovative up-and-coming fashion labels on the market today.
The store is a sight to behold, from its vibrant mural adorning the outside walls to the carefully curated collections of apparel and accessories. You can find MAXHOSA’s signature knits, including bold scarfs and luxurious sweaters, to its vibrant head wraps. The location also carries a wide range of conversational-printed T-shirts and modern bomber jackets. It’s the ultimate one-stop-shop for all of your African fashion needs.
Fashionable yet timeless, MAXHOSA’s arrival to New York City is causing a stir that will set the tone for the fashion industry. With the label seamlessly balancing culture and practicality, it is sure to provide New Yorkers with clothing pieces to spark joy for years to come.
