In a sweet homage to a beloved Italian icon, MSGM recently collaborated with revered Milanese pastry shop Gattullo for a capsule collection that honours the city’s timeless past. The capsule draws inspiration from Gattullo’s ornate detail and celebrates Milan’s rich culture of flaky pastry, meringue, and cream. With an eye-catching colour palette of marble, vanilla, and pistachio, this unique collection perfectly captures the essence of Gattullo’s classic Italian pastries.
1. MSGM Sweetly Subverts Milan’s History with Gattullo Capsule
MSGM brings innovative fashion to the classic aesthetic of Roberto Gattullo with its new capsule collection. The Italian label has taken iconic Gattullo designs and given them an idiosyncratic twist, emphasizing the heritage of Milan’s rich garment tradition while also bringing something fresh to the table.
MSGM really plays on modern and classic styles, with a heady mix of new cuts, prints and construction techniques. The use of classic and irreverent materials, such as linen, to add texture and print; oversized silhouettes, which are both robust and light; and androgynous designs that stand out for their delicate structures – all serve as stylistic hallmarks for this bold collection.
- Macromonochrome – MSGM utilizes bold yet subtle colors, from bright yellows to sophisticated sage tones
- Belted Blazers – this classic meets modern half sleeve blazer is a fun addition to any wardrobe
- Floral Prints – Adorable daisy motifs and romantic lilies can be found adorning on many of the pieces
2. Taking a Bite Into the Rich History of Gattullo
Gattullo is a region blessed with a proud and fascinating past which still shapes its present day character. There are interesting stories and artifacts to be discovered all throughout the area, so it’s no wonder why so many travelers come to explore its many secrets. Here are just a few of the historical sites and stories that make Gattullo so rich in heritage.
- Benedetto Castelli Monument: This monument was erected in honor of Benedetto Castelli, an architect, scientist, and mathematician from Gattullo who lived in the 16th-18th centuries. It is a reminder of the many great minds that have come from the region.
- The Castle: This is a stunning fortress that still stands on top of a hill overlooking the town of Gattullo. Built in the 16th century, the castle has been the site of many epic battles and moments in history. It is a well-visited site and a popular spot for photographs.
- The Abbey of Santa Maria: This is an old monastery that was built in 1035. It is a beautiful structure, built in the Romanesque-Gothic style, and is surrounded by lush gardens. It is said to be the place where the Genoese painter, Lorenzo Monaco, once painted his famous ‘Madonna and Child’.
3. Famous Pastry Shop Serves as Inspirational Cakewalk for MSGM
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The renowned pastry shop The Cakewalk has long been one of the go-to bakeries of many when it comes to intricate and exquisite desserts. Recently, the shop is getting even more recognition as a major source of inspiration for the designer brand MSGM, with unique and colorful cakes that bring to life the newest looks from the Spring/Summer collection.
The silhouette of the desserts here pay homage to MSGM’s signature computer-generated prints. The hand-painted line-work embellishes chocolate tortes, fresh fruit tarts, and divine sponge cakes with a light hand and the same artistry of the clothes. Tiers of cookies and caramel macarons round out the assortment, as every cake is made in accordance with the signature design of MSGM’s latest pieces.
In an ever-evolving market, connecting the fashion world to food is a remarkable fit. From the catwalk to the cakewalk, The Cakewalk serves as an inspiring canvas where each creation is a unique art form in its own right.
4. Celebrating an Italian Icon: How MSGM Honours Gattullo Pastry Shop
Gattullo and MSGM: An Unforgettable Partnership
- MSGM has honored the iconic Gattullo Pastry Shop with a powerful capsule collection.
- The designs are inspired by the founding eras of Milan, merging modern silhouettes with nostalgic details.
The Italian fashion house’s commitment to historical, cultural, and culinary heritage stands out in their latest collaboration with Gattullo Pastry Shop. This milestone in Italian food history has been home to delicious treats since 1908 and now, MSGM invites everyone to experience this heritage with a contemporary lens. The collection features opulent velvet and silk suits in burgundy tones and sleek, military jackets adorned with intricate, beaded embroidery. Nostalgic motifs – such as calligraphic flourishes, pagoda clasps, and gold Gattullo overlays – bring the origin story to life.
Every collection or tribute by MSGM celebrates diversity and is based on Italian culture and traditional craftsmanship. This latest offering is undoubtedly no exception.
MSGM’s capsule collection is a vibrant display of beauty and nostalgia, a reminder of the much beloved local pastry shop and a tribute to Milam’s vibrant culture. As this collection shows, the past has always had a significant influence on fashion and style; its influence inspires us to find ways to keep these classic designs relevant. Whether you choose to wear a timeless piece from this collection, or just appreciate the craftsmanship that went into it, Gattullo and MSGM have provided us with a way to celebrate Milan’s time-honored traditions.
