Sustainability is becoming increasingly important in all aspects of our life. We strive for sustainability in our food, home, energy and wellbeing and now it’s the turn of our fashion. While there are many ethical fashion labels that create sustainable clothing, it can be hard to know where to start. To make it easier, here are the best sustainable fashion brands from the UK and beyond, that don’t sacrifice style for sustainability.
1. Say Goodbye to Fast Fashion: Welcome to the World of Sustainable Style
The days of fast fashion are coming to an end. There’s no more opting for the latest trends that you’ll discard within weeks. Welcome to the world of sustainable style, where the focus is on timeless classics that will stay in your wardrobe all year around – giving you more value for your money.
Here are 5 reasons to give sustainable fashion the time of day:
- It’s good for the environment – sustainable fashion doesn’t involve the same unpalatable damage to the environment caused by mass production.
- It’s durable – sustainable fashion isn’t designed to break down after a season, which means you won’t have to contemplate replacing your items every few months.
- It’s unique – you can bid goodbye to the prospect of bumping into someone wearing the same item of clothing as you.
- It’s timeless – sustainable fashion won’t rely on trends and gimmicks, so you won’t have to worry about investing a chunk of your income into clothes you’ll soon tire of.
- You’re doing your part – sustainable fashion is as much about helping the environment as it is about making a statement – and that statement is that you’re in favour of a more responsible approach to fashion.
It’s time to move away from fast fashion and adopt a sustainable style. This way, you can look and feel your best, without having to compromise your values.
2. Get to Know the Fresh Faces of Ethical Fashion Labels
Thanks to the emerging number of ethical fashion labels, fashion lovers can now get their fix while also making sure their style-footprint is as light as possible. Here are some of the new faces in ethical fashion who are leading the way in turning sustainability into something truly fashionable and cool.
- Loop Goals: Since 2018, Loop Goals has been redefining the notion of sustainable wardrobe essential. Founded in Los Angeles, the fashion brand is turning our notions of fast fashion right on its head by producing limited edition pieces that are made to last with quality materials and construction.
- Reformation: Founded in 2009, Reformation is the OG when it comes to sustainable fashion. Not afraid to show some skin, Reformation has a signature style all its own, that is made with love, repurposed materials, and clean energy.
- Elsa Esturgie:A luxury made to last brand, Elsa Esturgie invests in sustainable fabrics, local, manual craftsmanship, and timeless and versatile designs. Made in France, the unisex brand eschews overproduction and transforms ethical fashion norms for the better.
From minimalistic tees to timeless day dresses, these ethical fashion labels are revolutionizing the way we dress one piece at a time. Ditch fast fashion for these sustainable brands that will keep you and the environment looking as good as new.
3. Shopping Smart: Navigating the Best Sustainable Fashion Brands
Navigating the realm of sustainable fashion can be tricky – many brands claim to be ethically conscious, but can leave customers with more questions than answers. Here’s how to make your fashion conscious dollars count, and ultimately save the planet:
- Do a Little Research: a brand’s website will tell you if it values sustainability, or is just greenwashing. Look out for terms like recycled, upcycled, and organic, and look beyond the pretty product pictures.
- Check the Source: does the company use fabrics and fillers that are made without toxic chemicals and are biodegradable? Knowing the source of materials is important in seeing the entire life cycle of your garment.
Moreover, pay attention to the structural components of businesses – have they formed partnerships with organizations who are doing their part for the planet? Companies like Reformation and ABLE are examples of brands that are actively leading the charge when it comes to sustainability. Stay mindful and don’t be fooled by misleading slogans or branding – shop smart and put your money where it counts.
4. At the Forefront of Eco-Friendly Style: Harper’s Bazaar UK
In December 2019, Harper’s Bazaar UK published their December issue, showcasing their commitment to eco-friendly fashion. The issue ushered in a new era of eco-friendly fashion, where sustainability is not only a priority but celebrated. Models wore pieces that were ethically produced, that embraced non-conformity, and that highlighted the beauty of nature.
Eco-Friendly Features:
- The cover featured a marvelous dress made from recycled netting
- Articles focused on upcycling fabrics and waste-reduction techniques
- Editorials highlighted ethical brands such as Beksie, RoseEven, and Studio Ace of Spade
- The feature “Green Estate” highlighted a stunning, sustainable home in London
The December issue of Harper’s Bazaar UK brought a much-needed focus to sustainable fashion and showcased how far eco-friendly practices have come in recent years. Through their commitment to eco-conscious fashion, Harper’s Bazaar UK has brought the spotlight to sustainability and proved that eco-friendly style is increasingly chic.
We hope this list of sustainable fashion brands has provided some inspiration for you when it comes to making more conscious decisions towards ethical consumerism. Whether it’s a new outfit or a simple wardrobe refresh, looking after our planet has never been more fashionable.
