Sit down for this. Nayeon of TWICE, the popular South Korean girl group, is being named as the new brand ambassador for the acclaimed local luxury fashion retailer BONIA. Lifestyle Asia Kuala Lumpur will be taking fashion to another level as they proudly welcome Nayeon to their fashionable family. This is an exciting opportunity to appreciate the modern fashion trends in the city, and to witness the blossoming collaboration between Nayeon and BONIA.
1. A New Beginning: TWICE’s Nayeon Joins BONIA as Brand Ambassador
We are pleased to welcome K-Pop star Nayeon of TWICE as the latest brand ambassador of BONIA. Nayeon is an internationally renowned singer and dancer, who is sure to bring amazing energy and fashion-forward trends to this world-famous luxury Italian fashion label.
Her Style
Nayeon has often been praised for her chic and trendy style. She likes to wear statement-making pieces and loves to style and accessorize pieces to match her vibrant personality. We are delighted to see what she will create with her role as brand ambassador for BONIA!
Her Inspiration
Nayeon is passionate about fashion and wants to inspire her fans through her choices. Whether it’s high street fashion, streetwear, or tailored luxury pieces, she wants everyone to be able to rock the looks she creates. She wants people to feel empowered and confident in the clothes they choose to wear.
We look forward to seeing Nayeon rocking the new collections, inspiring consumers and pushing the boundaries of fashion further.
2. A Star in the Making: Nayeon’s Path to Stardom
Twice’s Nayeon has burst onto the K-pop scene in a big way! Since joining JYP Entertainment in 2010, she has been making remarkable strides in her career, becoming a well-respected and beloved idol.
- She sang her first solo, Stay By My Side, during Twice’s 2015 debut.
- In 2018, she starred in JTBC’s Stove League and was also named a Goodwill Ambassador for Smartro.
- Recently, she was chosen as the official ambassador for JYP Casting System.
Nayeon has also proven her skill in the entertainment industry, displaying her impressive singing and dancing talents at live performances. From her exciting collaboration with Jun Hyo-seong in 2019 to her impressive performance in the music video for “Cheer Up” in 2016, her captivating talent has made her a favorite among fans. With her strong star power, Nayeon is sure to be one of the brightest names in next generation of K-pop stars.
3. Redefining Luxury: BONIA Expands its Reach with New Brand Ambassador
BONIA, the luxury leather goods specialist, is breaking down barriers with its newest brand ambassador. Known for their craftsmanship and impeccable quality, BONIA is undergoing a new revolution, and making luxury more accessible for everyone.
The new brand ambassador represents a new age of luxury, showing that fashion, art, and quality don’t have to be exclusive. With every item featuring their characteristic craftsmanship, BONIA offers high-grade leather with modern touch. Some of the distinct features of the products include:
- Innovative designs – incorporating eye-catching details like 3D-appliqué and laser-embossing into the designs, for an effortless and stylish look.
- Premier leathers – ultra-smooth leathers with an unparalleled texture, like Nappa leather and vintage pull-up leather.
- Organic dyes – use of plant-based dyes to avoid harm to the environment.
This refreshing approach to luxury is making BONIA one of the most recognizable labels in the luxury market. With its aspirational approach to fashion, the iconic brand has become a statement of style, craftsmanship, and elegance.
4. Feeling the Love: Fans Show Support for Nayeon’s Appointment
As soon as the news of Nayeon’s appointment went public, fans rushed to show their enthusiasm and support. It came as no surprise that her fanbase is one of the most passionate and supportive in the industry, and they wholeheartedly celebrated the news.
Excited messages of approval filled social media networks with #Nayeon trending worldwide. So far, her new appointed title has been met with positivity by both fans and fellow industry professionals, and her name is definitely going down as a true trailblazer. From a chorus of heartwarming messages to memes, here’s a rundown of some of the beautiful reactions from the global fanbase:
- Global enthusiasm. Heart-warming messages of support came from all over the world.
- The memes. Creative fans showed their affection with memes dedicated to Nayeon.
- Celebrations. Music streaming platforms like Spotify put together playlists celebrating the accomplishment.
Nayeon continues to make a name for herself in the fashion world as the newest ambassador for BONIA! Time and time again, Nayeon proves her relevance and star power all around the world. With her collaboration with BONIA, this is sure to be a match made in fashion heaven.

