You may not be familiar with the name REDVANLY, but the New York City-based brand has taken country clubs by storm with an innovative concept: pull-on golf pants. If there’s one thing people do know about golf, it’s that there isn’t a ton of wiggle room when it comes to subverting style norms.
So in an effort to make the traditional golf trouser more comfortable, REDVANLY made a pant that follows the dress code yet performs like a pair of performance joggers. The four-pocket, Pull-On Trouser features belt loops and a working fly, yet the waistband is entirely elastic and the button is only there for show. Now the brand is taking it one step further. Enter the Ranstead Jeans.
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The concept is similar to the brand’s signature trousers in function. It’s a garment that looks like a conventional pair of denim, but functions more like sweatpants or joggers. In order to accomplish this, the brand developed a fabric it calls Activedenim. With a 72% cotton, 23% polyester and 5% spandex blend, it has that quintessential appearance of washed denim with a lot more mobility and breathability. And the pants come in four different colors ranging from gray, to classic indigo and light blue to complement a range of different outfits and seasons. The functional front and back pockets, belt loops and top button turn them from athletic wear into a casual garment that could be worn on a night out.
Whether the Rainstead Jeans will be accepted in a country club environment remains to be seen, but no debate ever started without a question. The jeans will be available for purchase for $175 USD on REDVANLY’s website as well as its New York City flagship store in the West Village.
