Levi’s has taken to Instagram to announce its upcoming collaboration with Medicom Toy, which will feature an exclusive BE@RBRICK release.
As previewed in the teaser, the iconic bear-shaped collectible is reimagined with vintage illustrated ads from Levi’s archives. The release also appears to not only feature one, but three BE@RBRICKs, each in varying sizes and doused in Levi’s vibrant collage of illustrated ads.
Like the three bears in Goldilocks, the trio of BE@RBRICK is presented in large, medium, and miniature sizes — each sporting a slightly different design. The largest version wears a pair of Levi’s jeans tailored to its shape, while the medium variant features a special imprint on its lower body to emulate the appearance of jeans. As for the miniature BE@RBRICK, it proudly wears its given vintage prints as an all-over design.
More details such as pricing and where to shop are yet to be confirmed, but Levi’s has confirmed that the collaboration is scheduled to release on March 21.
