OBB Media and internet phenomenon IShowSpeed have teamed up to launch “Speed Goes Pro,” a high-energy, six-episode YouTube series that places the streamer in head-to-head competition with some of the biggest names in sports. Debuting as the first-ever premium ongoing series on Speed’s channel, the show is produced in collaboration with DICK’S Sporting Goods.
Each episode of “Speed Goes Pro” pits the 2024 Streamer of the Year—boasting over 50 million subscribers—against world-class athletes in challenges drawn from their own sports. While much of the guest list remains under wraps, Tom Brady and Kevin Durant are reprotedly set to join Speed for episodes of the series.
Beyond just entertainment, the series marks the start of a multi-year brand ambassador deal between DICK’S Sporting Goods and IShowSpeed. This partnership extends beyond the screen, with plans for content, live events, and fan engagement initiatives.
According to OBB Media CEO Michael D. Ratner, the series redefines how audiences consume episodic content by leveraging Speed’s massive digital presence and community-driven appeal. DICK’S Chief Marketing Officer Emily Silver echoed this excitement, pointing to the show’s potential to captivate fans across all sports.
Building on the success of their viral “Speed Shopping” campaign during March Madness, which reached over 70 million people, “Speed Goes Pro” aims to push boundaries—and Speed himself.
