Every year in September, Apple‘s highly anticipated event introduces newness to its device lineup, drawing thousands of live stream viewers and in-person attendees. While customers won’t be getting a foldable or “all glass” iPhone quite yet, the company has introduced an all-new iPhone to join its ultralight Air product line. For 2025, the Cupertino-based company’s star releases are led by the incredibly thin iPhone Air, the iPhone 17, AirPods Pro 3, and the Apple Watch Series 11. Read on below for a closer look at each product.
The iPhone Air
1 of 6
Apple
2 of 6
Apple
3 of 6
Apple
4 of 6
Apple
5 of 6
Apple
At just 5.6mm, the iPhone Air is the slimmest iPhone ever, featuring a durable titanium design and a Ceramic Shield 2 front cover for reliable scratch and crack resistance. The iPhone Air’s 6.5-inch Super Retina XDR display with ProMotion up to 120Hz is powered by a team of advanced chips — the A19 Pro, N1, and C1X — enabling an all-new 18MP Center Stage front camera and a versatile 48MP Fusion main camera system. Available in space black, cloud white, light gold, and sky blue, the debut model’s pre-orders begin September 12 for the official release on Friday, September 19.
The iPhone 17
1 of 6
Apple
2 of 6
Apple
3 of 6
Apple
4 of 6
Apple
5 of 6
Apple
The company also debuted the new iPhone 17, which offers significant performance upgrades. Powered by the A19 chip, its 6-core CPU is 1.5 times faster and the 5-core GPU is twice as fast as the A15 Bionic. The iPhone 17 features a 6.3-inch Super Retina XDR display with ProMotion and an upgraded camera system with all 48MP rear cameras. It also includes the new Ceramic Shield 2 for enhanced durability and the innovative Center Stage front camera. Starting at $799, the iPhone 17 will roll out alongside the Air in five colors with 256GB and 512GB storage options.
The Apple Watch Series 11
1 of 6
Apple
2 of 6
Apple
3 of 6
Apple
4 of 6
Apple
5 of 6
Apple
For health and fitness buffs, Apple unveiled the new Apple Watch Series 11, featuring a hypertension notification system to detect patterns of high blood pressure and a new sleep score to help users improve sleep quality. The watch also features a reimagined Workout app, personalized audible motivation, and the ability to design custom workouts. The new build boasts a sleek, more durable design with up to 24 hours of battery life, 5G connectivity, and safety features like Fall and Crash Detection.
The Airpods Pro 3
1 of 4
Apple
2 of 4
Apple
3 of 4
Apple
4 of 4
Apple
For all the audiophiles, Apple unveiled the new AirPods Pro 3, delivering what it dubs the “ultimate audio experience.” These headphones have a redesigned body with new foam-infused ear tips for a more secure fit. The new Pros introduce key features such as heart rate sensing, a “Workout Buddy” fitness experience powered by Apple Intelligence, and Live Translation for hands-free communication. The AirPods Pro 3 also boast Active Noise Cancellation that is twice as effective as the previous generation, along with extended battery life and a more durable IP57 sweat and water resistance rating.
The iPhone Air, iPhoen 17, AirPods Pro 3 and Watch Series 11 are available beginning on September 19, with pre-orders beginning September 12. Stay tuned to Hypebeast for the latest tech industry insights.
