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Summary
- RIMOWA opened the doors to its newest New York City flagship location, bringing out the likes of some of the city’s favorite faces to pop out for its celebratory store opening event
- Notable attendees included Spike Lee, Carmelo Anthony, Walton Goggins, and Evan Mock – with Lee and Mock even curating their own case displays alongside others from Patti Smith and Martha Stewart
- Archival collaborations were also housed on-site for the evening, including past collections with Supreme and Rick Owens
These days, it truly takes a village – or a really tapped-in and trusted brand or designer – to gather New York City’s finest and most fashionable all in the same room.
RIMOWA made it happen … in the heart of Soho on a weeknight, nonetheless.
For the grand opening of its new flagship outpost on Mercer Street, RIMOWA wrangled a cluster of the city’s famed faces to celebrate the brand’s 127-year heritage in the context of its new brick-and-mortar location. Local legends from across the cultural zeitgeist stepped out for the occasion: Spike Lee, Carmelo Anthony, Walton Goggins, Chloe Sevigny, Maggie Rogers, and Evan Mock included.
Live music came from DJ and club owner Paul Sevigny, with photography by Saturday Night Live‘s portrait photographer Mary Ellen Matthews, and custom-gifted stickers by Lee himself. A myriad of striking archival releases and special collaborations filled the two-story space, with notable offerings including its past luggage collections with Supreme and Rick Owens, as well as a late 19th-century steamer trunk and a soon-to-be-released Cocktail Case, properly staged in a martini speakeasy section of the store.
Lee and Mock even had their own case displays, alongside others from Patti Smith and Martha Stewart.
Take a closer look at the collab displays in the gallery below and stop by the store at 148 Mercer St. New York, NY 10012.
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