Topgolf Callaway just made a major move: it’s selling 60% of Topgolf and Toptracer to private equity firm Leonard Green & Partners for $1.1 billion USD. It’s a big reset moment and a sign that Callaway is shifting back toward being a pure golf brand, not a nightlife-and-wings entertainment empire.
The deal comes only a few years after Callaway merged with Topgolf in a $2.6B USD all-stock blockbuster that was supposed to redefine the brand. And for a while, it did. Dozens of new Topgolf venues opened and the experience became a cultural gateway into the game. But building massive venues is expensive, and the business relies on constant foot traffic. When same-venue sales dipped in 2023 and early 2024, the stock price followed.
Then things got complicated: Topgolf’s CEO stepped down, a planned corporate spin-off was pushed back and Callaway had to make a choice. This sale is that choice. Callaway will reportedly pocket around $770 million USD in cash, which is money that can immediately be used to pay down debt, double down on core business, invest in equipment, apparel and maybe even new acquisitions. Just as important: Callaway still owns 40% of Topgolf. If Leonard Green turns the ship around, Callaway shares in the upside.
Leonard Green isn’t new to this lane—they also have stakes in Troon and Life Time Fitness—so the bet here is clear: Topgolf still has room to grow as a lifestyle, social, sports-entertainment brand. Bottom line: Callaway is getting lean again. Topgolf gets a new owner with cash and growth expectations. And the golf industry just got a storyline worth watching in 2025.
