After spending the past few years carving out a space in the European market, premium electric mobility brand Zeekr recently landed at Milan Design Week as the exclusive automotive partner of Alcova while returning to Tortona Rocks with the second edition of its The Art of Connection exhibition.
Helping to transport approximately 7000 guests between Villa Pestarini and the former Military Hospital of Baggio, the partnership with Alcova saw the brand deploy a fleet of its luxury cars including the Zeekr X cross over, Zeekr 001 shooting brake and Zeekr 7X SUV.
Beyond mobility, this service placed Zeekr within the design platform’s broader ecosystem. Through connecting audiences with installations and showcases, it brought them closer to new developments in design, particularly a collaboration between Patricia Urquiola and Haworth & Cassina.
In Tortona, the focus shifted to the The Art of Connection exhibition spotlighting the Zeekr 7GT, an all-electric vehicle that takes the form of a low, elongated shooting brake, balancing grand touring performance with everyday usability. Marking the car’s official debut in Italy, the showcase traced the design of the vehicle under the direction of Stefan Sielaff – from early sketches and clay models through to prototypes and final form developed at Zeekr’s Global Design Center in Gothenburg. Against the backdrop of Milan Design week, it positioned the Zeekr 7GT as the result of an ongoing dialogue between design, technology and user experience.
Elsewhere, the exhibition introduced creative collaborations from artist duo EJTECH as well as a café space that extended the experience into a more informal setting, turning into a meeting point for like-minded creatives.
Take a look at Zeekr’s range of vehicles at Milan Design Week in the gallery above.
To find out more about the brand, head to its website now.
Click here to view full gallery at Hypebeast
