This week’s edition of The Crossover includes Tom Holland helping shape Vuori’s evolving golf identity, MANORS linking with Jack Daniel’s around ideas of character and ritual, Onitsuka Tiger continuing its push into golf through Rashmika Mandanna and the MEXICO 66™ Golf, and Shai Gilgeous-Alexander bringing custom PXG bags into the NBA Finals conversation.
Tom Holland Continues Vuori’s Move Into Golf
Vuori continues leaning further into golf through its ongoing partnership with Tom Holland. Rather than approaching the sport through traditional country club aesthetics, the collection focuses on lightweight layers, relaxed tailoring and understated performance pieces designed to move easily beyond the course.
Holland remains an interesting fit for the brand’s golf direction because he doesn’t arrive with traditional golf baggage. The campaign positions golf less as a rigid sport and more as part of a broader everyday lifestyle.
MANORS x Gentleman Jack
MANORS partnered with Jack Daniel’s Gentleman Jack on a collaboration built around the idea of A Gentleman’s Guide to Golf.
The project extends beyond apparel into editorial content and events, framing golf through ideas like patience, conduct and personal ritual rather than just scores. It’s another example of how golf brands increasingly borrow from hospitality, fashion and lifestyle culture to shape their identity.
Rashmika Mandanna Fronts Onitsuka Tiger’s MEXICO 66™ Golf
Onitsuka Tiger
Onitsuka Tiger continues pushing deeper into golf with the MEXICO 66™ Golf, a course-ready version of one of the brand’s most recognizable lifestyle silhouettes.
The shoe retains the familiar low-profile shape while adding waterproofing and traction underneath, continuing golf’s broader shift toward footwear that feels rooted in lifestyle first and performance second. Actress Rashmika Mandanna fronting the campaign further reinforces that crossover.
Shai Gilgeous-Alexander Gifts Custom PXG Bags to Thunder Teammates
As part of a playoff gift package for his Oklahoma City Thunder teammates, Shai Gilgeous-Alexander included custom PXG golf bags featuring each player’s name and number.
Alongside luxury watches and other gifts, the bags offered another reminder of golf’s growing presence inside professional sports culture, particularly within the NBA, where offseason golf has increasingly become part of the league’s lifestyle ecosystem.
