Summary
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Insta360 has partnered with Hello Kitty on a limited-edition GO Ultra featuring a custom pink design and matching accessories.
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The release also includes exclusive software features such as Portrait Mode 2.0, film-inspired filters and Hello Kitty-themed app customizations.
Insta360‘s latest release is part action camera, part collectible. Created in collaboration with Sanrio, the GO Ultra x Hello Kitty Limited Edition gives the brand’s thumb-sized camera a playful makeover without sacrificing any of the features that made it popular in the first place.
The GO Ultra runs on a 5nm AI chip paired with a 1/1.28-inch sensor, delivering 4K video and a 156-degree ultra-wide field of view. Its magnetic design lets users attach it almost anywhere for hands-free, wearable POV shooting, and PureVideo mode handles low-light situations with true-to-life color reproduction.
The special edition arrives in a two-tone pink colorway with Hello Kitty details throughout, from the signature polka-dot bow on the shutter button to custom artwork hidden inside the flip-up touchscreen. The bundle also includes a matching tripod and selfie stick, a bow-accented neck strap, and a crossbody carrying case.
Beyond the hardware, Insta360 has added a handful of exclusive features, including Portrait Mode 2.0 with built-in skin tone optimization, 11 new film-inspired filters, and Hello Kitty-themed animations and watermarks within the app.
Available now for $569.99 through Insta360 and select stockists.
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Keith Estiler Managing Editor, Hypeart
Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.
