Summary
- PUMA opened the doors to PUMA Café this past weekend for Paris Fashion Week, celebrating the Suede and the Speedcat, two of its most iconic silhouettes
- The café pop-up ran from June 24 through 28, and doubled as a footwear showroom, serving up drinks, bites, and sounds by Timothée Joly and Kofi Bæ
PUMA left its print in Paris this past weekend with PUMA Café, celebrating a pair of its most beloved models: the Speedcat and the Suede. While much of Fashion Week was a rather stylish sprint between shows, the brand’s showroom pitstop kept it calm with an immersive tale of two silhouettes.
A playful, sleek nod to classic bon vivant culture, guests could chill, sip, and shop in the Le Marais pop-up, which doubled as a breather before heading back into the city. PUMA Café, which ran from June 24 to 28, served up a full menu of drinks and bites and hosted a few listening sessions, where Timothée Joly and Kofi Bæ kept energy high throughout the weekend.
The Speedcat and the Suede, though, stole the spotlight. From the Speedcat’s evolution from motorsport classic to perennial it-girl favorite to the Suede’s certified all-timer status, each silhouette’s story played out across the walls of the café, lined with new releases. The embossing station meant we also left with a one-of-a-kind gold Eiffel Tower detail on our new pickups. Because … when in Paris.
Check out the gallery above for what went down at PUMA Café.
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In This Article
Erin Ikeuchi Editor, Hypeart
Erin Ikeuchi is a New York-based writer focused on the intersection of contemporary art and culture. Her work spotlights stories, people and moments powering art’s new league, from icons to underground legends. Her formal background in anthropology informs a curious, cross-cultural eye for art where it’s least expected. Since joining Hypebeast in 2024, where she spearheads art-related content, she’s contributed hundreds of articles, including industry news, features and interviews, alongside serving as lead curator for ‘Under the Same Sky,’ Hypeart’s 2026 exhibition with Bonhams.
