Jordan Brand is releasing the Air Jordan 4 “London” colorway
The sneaker trades standard nubuck for shaggy gray suede with rust-colored accents and a transparent mustache layer
The silhouette officially launches on September 12 2026 for $220 USD
Name: Air Jordan 4 “London”
Colorway: Black/Red Bark/Dark Smoke Grey/Smoke Grey/Hemp
SKU: IV6048-001
MSRP: $230 USD
Release Date: September 12, 2026
Where to Buy: Nike
Jordan Brand has officially revealed a regional exclusive with the Air Jordan 4 “London”. The sneaker commitment follows the announcement of the London Lions becoming the first British basketball team outfitted by the brand.
The regional design shifts away from the silhouette’s traditional nubuck upper, opting for a textured shaggy gray suede construction. Monochromatic styling carries through the upper with lighter gray eyestay clips and side netting, complemented by a black midsole, TPU wings, and interior lining. A rust-brown shade accents the outsole along with branding on the tongue and heel, paired with a sandy hue wrapping the heel portion of the midsole.
The sneaker’s most notable detail sits on the heel mustache, which overlays raised, translucent “Air” text directly above a visible “LDN” graphic. Adding a subtle touch to the interior, a hidden tag on the inner tongue features the phrase “Say Less.” This U.K.-focused drop arrives alongside other regional efforts from the brand aimed at expanding its international footprint within European basketball culture.
The Air Jordan 4 “London” will release on September 12, 2026.
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For over half a decade, Joyce Li has served as an Editor on Hypebeast’s global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.
