McDonald’s teased a major collaboration with G-DRAGON’s streetwear label, PEACEMINUSONE.
The highly anticipated campaign is scheduled to launch across 13 Asian markets.
The collab is likely to blend McDonald’s iconic branding with PEACEMINUSONE’s signature avant-garde, daisy-motif aesthetic.
McDonald’s has teased a highly anticipated collaboration with G-DRAGON and his streetwear label, PEACEMINUSONE. Expanding on the brand’s highly successful history of celebrity-driven partnerships – which previously featured massive rollouts with artists like BTS and Travis Scott – this upcoming campaign is slated to launch across 13 distinct Asian markets. The recent teaser, shared across social media platforms, offers a brief but compelling glimpse into the creative intersection of McDonald’s ubiquitous golden arches and the avant-garde, art-driven aesthetic of G-DRAGON signature brand.
Founded by the BIG BANG frontman, PEACEMINUSONE is widely recognized for its rebellious yet refined streetwear and its iconic motif of a daisy missing a single petal. While specific details regarding the custom menu items or exclusive capsule merchandise remain under wraps, the partnership is expected to blend McDonald’s classic branding with PEACEMINUSONE’s distinctive visual language.
