For decades, the iconic Chanel brand has been a staple of high-end fashion, but they have recently made a bold move to extend their reach beyond the world of style. Chanel has taken on an ambitious project in collaboration with MoMA to support its Films initiative. With AirMail Touches Down, they are hoping to provide a platform to help share films from around the world, providing accessible viewing options for all. This new venture is yet another example of Chanel’s continued dedication to supporting groundbreaking artistic endeavors.
1. Chanel’s Support for MoMA’s Films
French fashion house Chanel has given their support to New York Museum’s of Modern Art (MoMA) with their latest endeavor. A series of feature-length films from around the world have been painstakingly chosen for a celebration of international cinema.
The project shines light on the work of established and emerging filmmakers, celebrating works that have pushed the boundaries of creativity. The Chanel initiative is one that has earned great respect in the industry– highlighting the importance of supporting the arts.
A select few of the feature-length films include:
- Landscape in the Mist (1988)
A realism drama set in Greece, director Theo Angelopoulos captures the hardships of two young children travelling alone.
- The 400 Blows (1959)
A landmark of the French New Wave, extravagant shots, and the story of an adolescent Brendan’s exploration of adult life.
- Children of Heaven (1997)
Iranian director Majid Majidi encapsulates the tale of two siblings struggle to acquire a pair of shoes.
The movie series is hosted by Chanel’s own Greta Gerwig and David Ehrlich, showcasing some of the world’s best films for audiences to enjoy. Chanel’s support for the film series is truly commendable, as there are so many extraordinary works of cinema that deserve appreciation.
2. AirMail and the Modern Art Scene
AirMail has revolutionized the modern art scene, allowing artists to access a much larger audience for their works. From an online platform to physical prints - AirMail allows local and international artists to display and market their artworks effectively.
- Online Engagement: Artists can display artworks online, with integrated payment solutions and print sales options. This enables any form of digital engagement to get noticed and rewarded.
- Prints: Prints are sold in museum quality frames, empowering artists to reach new audiences, showcase their artwork physically, and enjoy the satisfaction of seeing their work printed.
- In-Person: Artists have the opportunity to sell their art at online marketplaces and galleries, or conduct live events to engage directly with fans.
For those seeking to grow their artistic career – AirMail has proven to be an invaluable asset, permitting artists to efficiently build an online portfolio and even enjoy crowd-funding opportunities to help them reach their financial goals. Simply put, AirMail is the bridge to a successful artistic career.
3. An Aviation-Inspired Dream Team
There’s no argument that the greatest airplane innovators ever have been the greatest of dreams come true. From the Wright brothers to Neil Armstrong, their inspiring stories are a source of inspiration for generations to come. But who are the other members of the aviation-inspired dream team?
First off is Chuck Yeager. He was the first aviator to break the sound barrier with his Bell X-1 plane, and he later flew an experimental Boeing X-15 to the edge of the Earth’s atmosphere, famously reaching Mach 6.2. Alongside him, we can find Amelia Earhart, the first female pilot to fly solo over the Atlantic Ocean, as well as Cornelius Coffey, an African-American aviator who broke both aviation speed and altitude records flying early versions of the Bell X-1. Finally, Howard Hughes who made major contributions to the aviation industry as an aviator and engineer. He was a key figure in the design and manufacture of the successful Hughes H-1 Racer plane.
- Chuck Yeager: First aviator to break the sound barrier
- Amelia Earhart: First female pilot to fly solo over the Atlantic
- Cornelius Coffey: Aviator who broke aviation speed and altitude records
- Howard Hughes: Key figure in aircraft design and manufacture
4. Brimming with Iconic Films and Stylish Experiences
Famous for more than just films, the London nightlife scene offers an eclectic range of experiences. Whether you’re looking for a luxurious night out in the buzzing downtown bars or a modern evening with innovative art events, London has something for everyone.
As a major cultural hub, London is home to some iconic films that have become embedded in popular culture. From big blockbusters to timeless classics, the distinct architecture of the inner city is filled with spots that are recognisable from the movies. Explore romantic scenes from Notting Hill or sip a martini at the Bond-style bar in the heart of Soho. After dark, experience a show or film in one of the independent cinemas or enjoy a night out with drinks in the buzzing clubs.
- Luxurious bars
- Modern art events
- Iconic films
- Recognisable movie spots
- Independent cinemas
- Vibrant clubs
As Chanel continues to extend its outreach, bridging its high-end fashion world with the tech and film industry, the very latest partnership with MoMA and AirMail is just one of many ways they are demonstrating their commitment to being more than just a fashion-pioneer, but an innovative game-changer as well.