As the fashion industry evolves, the landscape changes every year; introducing us to new, innovative brands and designers who aim to make a mark on the industry. In 2024, there are a host of fashion brands and designers that we must showcase. Here at Harper’s BAZAAR, we’ve put together a list of 13 Best Fashion Brands and New Designers to Know, in 2024- the trendsetters to watch out for. Get ready to jump on the fashion-wagon and learn all about these up-and-coming brands and designers who’ll be leading the way!
1. Destination 2024 – The 13 Hottest New Fashion Designers
Where will fashion take us in 2024? Get ready for a head-turning ride as we explore the hottest upcoming fashion designers! These 13 creative personalities have us on the edge of our seats with their kaleidoscopic collections and unexpected directional choices.
- Georgia Yonkers – based in San Francisco, her collections draw from architectural detailing and classic silhouettes.
- Tuğçe Günay – Turkish designer, beloved for her clothing that celebrates texture, color, and traditional elements.
- Lorna Martin – based in Paris, known for her classic designs with a contemporary twist.
These three game-changers are just the start. For a truly radical look, we turn to classically trained, Tokyo based Etty Niinimaki, who gives a new take on classic shapes. We also have our eyes on Elise Osman, who gives her French-inspired aesthetic a cool edge. Elsewhere, Ibrahim Almusallami has become renowned for combining luxurious materials with bold shapes. As for British-based Orla Crane, her work celebrates powerful femininity, and she’s fast becoming one of London’s hottest exports.
2. Fashion Forward – These Brands are Redefining the Rules
It’s 2020 and the fashion industry is being reimagined for an ever-evolving world. These fashion brands are replacing outdated concepts and driving the industry forward with exciting designs and sustainability at the forefront.
- Reformation creates modern, sleek, and free-flowing pieces that are also sustainable. The company makes 87% of its products with sustainable materials like Tencel Lyocell, recycled fibers, and deadstock fabrics.
- Stella McCartney has been pushing sustainable fashion for a long time. The designer’s use of animal-friendly, vegetal-dyed, and organic cotton fabrics redefines fashion as it strives to create a more eco-friendly world.
The brands setting a new, sustainable standard are quickly making their mark in the industry. Not only do they stand for something greater, but they also show that you don’t have to sacrifice style to stay fashionable.
3. The Impact Makers – Showing Style Defines the Future
The Impact Makers – defining what’s to come in the next generation – are following their own style and influencing change in the fashion industry. Taking notice of global trends, these fashion innovators are pushing the limits of what’s possible and what’s considered accepted.
Unlike mainstream fashion, Impact Makers are blending classic designs from the archives with modern-day materials and methods. By taking a holistic approach to design, movements such as up-cycling, slow-fashion, and sustainable design are making their presence felt. Their fashion statements are one-of-a-kind and hold special meaning.
- Change Agency – The Impact Makers are setting the trend and lead the way in change-making.
- Creativity – Taking traditional concepts, up-cycling them and creating something entirely new.
- Sustainability – Going beyond the trend and embedding it with values that are beneficial to the environment and generations to come.
4. Crafting a Legacy – Talent and Vision Lead to Lasting Trends
No matter the arena – be it business, art, fashion, or music – the aim of any legacy-minded individual is to create something that is both timeless and influential in the years to come. Aspiring trendsetters must strike a unique balance between talent and vision, marrying their creative gifts with a forward-thinking approach in order to yield results that have staying power. Here are a few key factors to reckon with when crafting a lasting legacy:
- Originality: To be truly successful and timeless, an individual must draw from a variety of sources – but it’s the idea of crafting something completely new and unique that will truly stand the test of time.
- Flexibility: Those able to adjust to the changing conditions in their field are more likely to stay ahead of the curve and remain relevant going forward.
- Endurance: The effort of getting noticed is often more grueling than staying noticed, and those able to withstand whatever comes their way will continue to come out on top.
In the end, the endgame of legacy crafting is all about making an impact and leaving one’s mark. Armed with a keen understanding of what trends will be most successfully remembered, trendsetters can forge ahead with the confidence and determination necessary to stay at the top of their game.
It’s never too early to get your fashion feet ready for the future, and with our list of the 13 Best Fashion Brands and New Designers to Know in 2024, you’ll be well-equipped to break the mold of the future of fashion. Start watching their rise – the way fashion is designed will never be the same again.
