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Held for the first time in NYC, Johnnie Walker is popping-up at watch parties for golf’s biggest rivalry with a fan-first approach. The immersive experience is coming to fans from Wednesday, September 24, through Sunday, September 28. Come through for golf-inspired cocktails, street golf games, and exclusive merch giveaways from the latest Johnnie Walker x Devereux Golf limited-edition collection, the “Spirit of the Cup.”
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The truck will pop-up at:
The Lawn Club (Sep. 24, 4:00 p.m. – 6:00 p.m.)
5th & Mad (Sep. 26, 4:00 p.m. – 6:00 p.m.)
X-Golf Brooklyn (Sep. 27, 2:00 p.m. – 6:00 p.m.)
T-Squared Social (Sep. 28, 2:00 p.m. – 6:00 p.m.)
If you can’t join in person, Johnnie Walker is bringing the watch party straight to your doorstep with bespoke Cocktail Courier kits, featuring the Keep Walking 18 cocktail, custom Johnnie Walker cups, and pieces from Spirit of the Cup Collection.
Save the date and shop the new collection by heading over to Devereux’s website or shop in-store at the Hypegolf Clubhouse.
DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
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