As football’s biggest tournament continues to take over New York this summer, Hypebeast Cup is the city’s unofficial clubhouse to experience all the sport has to offer beyond the pitch. Located at 430 West Broadway and open through July 19, the month-long pop-up marks the final stop of Hypebeast Cup’s …
DoorDash Just Turned the Hypebeast Cup Clubhouse Into NYCs Ultimate Soccer Hangout
The Hypebeast Cup Clubhouse wasted no time becoming one of SoHo’s busiest rooms on June 26. For its DoorDash opening night event, the space welcomed a crowd of creatives, fashion enthusiasts, and soccer fans to 430 West Broadway for a night that blended match-day energy with community, style, and culture. …
How Toki Whisky Built The Ultimate Soccer Listening Lounge at the Hypebeast Cup Pop Up
How Toki Whisky Built The Ultimate Soccer Listening Lounge at the Hypebeast Cup Pop Up The opening night had guests sample Toki highballs, enjoy vinyl sets and take home the limited-edition Toki Japan-inspired soccer jersey. There was a steady buzz around 430 West Broadway Thursday night, June 25 as guests …
The ‘House of Hot Takes’ Was the Place to Be for London’s Football Community
Last month, Hypebeast and ChatGPT called on the sports community to celebrate the summer of football at a special watch party hosted in East London’s Kachette venue. Unlike any usual fan event, House of Hot Takes was fuelled by controversial opinions and daring perspectives on football’s most talked-about topics. Through …
Hypebeast Cup and Visa Invite New York to Tap In to Soccer Fandom This Summer
New York City’s soccer obsession is about to hit another level. As the global tournament takes over screens and watch parties across the five boroughs, our Hypebeast Cup is planting its flag in SoHo for the final stop of its global run. From June 26 through July 19, 430 West …
Inside Hypebeast Afterhours: Paris Fashion Week Wrap Party at Soho House
Hypebeast brought the global creative community together for its signature “Hypebeast Afterhours” event at Soho House Paris to toast the end of the Spring/Summer 2027 show calendar The evening served as a major celebration for Australian label Song for the Mute following their highly anticipated Paris debut show High-profile attendees …
DoorDash Is Coming to the Hypebeast Cup to Fuel the Beautiful Game’s Biggest Culture Craze
The summer soccer frenzy is officially hitting a boiling point with DoorDash diving headfirst into the action alongside Hypebeast to take over the Hypebeast Cup pop-up in NYC. More than just another place to experience soccer’s biggest moment, the Hypebeast Cup is where style, food, and the creative community collide …
Alexis Guerreros Dives Right Into the Beautiful Chaos of the FIFA Fan Festival Crowd in NYC
There is perhaps no borough on earth that encapsulates the global spirit of soccer quite like Queens. So when the world’s biggest tournament kicked off, the NYNJ World Cup 26 Queens Group Stage HQ completely transformed the iconic USTA Billie Jean King National Tennis Center into a hyper-kinetic festival grounds. …
Icaro Marques Captures the Pure Soccer Soul of Miami at the FIFA Fan Festival
Model, comedian and lifestyle creator Icaro Marques was at the epicenter of Miami’s sports culture for the opener of FIFA Fan Festival. Hitting the pavement to throw himself directly into the beautiful, chaotic madness of the tournament, Marques was on a mission to gauge the city’s pulse, catching up with …
Janella Hernandez Explores Mexican Pride, Community and Soccer Fandom at the LA FIFA Fan Festival
LA creative and soccer personality Janella Hernandez headed to the FIFA Fan Festival presented by DoorDash at the Los Angeles Memorial Coliseum last weekend to find out what tournament fandom actually looks like on the ground. Designed as a gathering place where supporters can watch matches, celebrate their teams, and …