BEAMS has united a unique cohort of cultural tastemakers in Japan, and now, it’s spotlighting its community with a book series called “I AM BEAM.” Each book, authored by members of the BEAMS team, dials in on employees’ interests, showing off their unique perspectives. Shigero Kaneko, Chief Buyer of BEAMS, …
Summary Hong Kong Comic Con 2026 names Louis Koo as official Ambassador, supported by his One Cool Group Exhibits include Koo’s personal Marvel/DC collection, rare signed posters and a new collectible figure Event runs May 29 – 31, 2026, featuring global stars like Mads Mikkelsen and Christopher Lloyd Hong Kong …
What went down in New York City felt like a transportive cultural moment. On March 27, -196 — the Japanese-born vodka seltzer from Suntory Global Spirits — took over 169 Bowery and reimagined the Lower East Side as a fully immersive konbini experience, tapping into the global fascination with Japanese …
Michelob ULTRA, the official beer sponsor of Team USA, brought a celebratory, fan-centric experience to Park City, Utah, highlighting the 2026 winter sports and Team USA’s historic return to the ice and slopes. A spirited blend of competitive sports and après-ski lifestyle, the VIP ULTRA Summit party and weeklong ULTRA …
To celebrate the tax-filing service’s arrival in the SoHo community, Intuit TurboTax is offering aspiring creatives an exclusive look behind custom fashion capsules produced in partnership with NYC designers Who Decides War (Téla D’Amore and Ev Bravado) and Kody Phillips. These collections are currently on display at TurboTax SoHo, the …
Though some may be itching for the hints of spring, Michelob ULTRA is closing out the 2026 Winter Sports with a bang. With the final stretch of the Winter Sports closing out in Italy, the beer purveyor is gearing up for an exciting activation bringing fans together to celebrate iconic …
As designers around the globe prepare for New York Fashion Week, Intuit TurboTax joins the city’s festivities by hosting an immersive event around the corner from its new SoHo flagship store. This experience pays tribute to the city’s vibrant fashion scene and the entrepreneurial grit it takes to grow a …
When it comes to celebrating the milestones that define a career, Rémy Martin knows the party starts with a declarative intention to honor oneself. Rémy Martin’s “My Call” campaign toasts to how artists embrace their stepping stones and the victories, no matter how big or small, that define their legacies. …
To close out The Macallan Edit, Curated by Hypebeast, the whisky purveyor hosted an elaborate dining experience at SoHo’s Pearl Box, led by celebrated chef and industrial designer Verónica González. The Macallan Edit was a unique retail and lounge experience that blended design, food, and culture, inviting guests to unwind, …
The Macallan Edit, Curated by Hypebeast, was a weekend-long event that elegantly fused design, food and retail in an elevated lounge environment. The Macallan Timeless Collection, an assortment of fine-aged whisky spanning 12 to 30 years, served as a visual centerpiece of the event series, presenting unique purchase opportunities to …
