Hypebeast brought the global creative community together for its signature “Hypebeast Afterhours” event at Soho House Paris to toast the end of the Spring/Summer 2027 show calendar
The evening served as a major celebration for Australian label Song for the Mute following their highly anticipated Paris debut show
High-profile attendees spanned subcultural icons from Freddie Gibbs and Errolson Hugh to design visionaries Juntae Kim and Jiyong Kim
As the curtain officially came down on another whirlwind Paris Fashion Week, Hypebeast took over the intimate, multi-layered spaces of Soho House Paris to host its signature “Hypebeast Afterhours” wrap party, with Courvoisier pouring cognac at the bar throughout the night. Gathering fashion’s inner circle, global tastemakers, and boundary-pushing designers, the night functioned as a collective exhale, shifting the energy away from the frantic runway schedules into a pure celebration of community, culture, and creative milestones.
The room quickly filled with a potent mix of hip-hop royalty and tech-wear pioneers. Grammy-nominated artist Freddie Gibbs brought his signature style to the floor, holding court alongside ACRONYM mastermind Errolson Hugh. The guest list doubled as a definitive roadmap of menswear’s future, attracting a tight-knit circle of vanguard designers including Juntae Kim, Jiyong Kim (fresh off his PUMA CELL GEO 1 reveal), and Jonathan Choe of FFFPostalservice, all trading post-fashion week war stories over glasses of premium cognac.
The undisputed emotional anchor of the Hypebeast Afterhours lineup was a celebratory toast dedicated to Song for the Mute. Hypebeast, alongside close friends and family, raised a glass to co-founder Melvin Tanaya and partner Lyna Ty to mark the Australian label’s monumental debut standalone show in Paris. The milestone presentation earned massive praise across the industry, making the Soho House courtyard the perfect sanctuary to process the achievement.
The atmospheric soundtrack for the night was curated by a heavy-hitting DJ lineup. Broodoo Ramses and Yung Andy tag-teamed the decks, keeping the room moving with a seamless blend of heavy, thumping basslines, rare edits, and high-tempo club rhythms. Ensuring the celebratory spirit never faltered, heritage house Courvoisier acted as the official liquid sponsor of the evening, serving up a curated menu of bespoke, modern cognac cocktails that kept the energy flowing well into the Parisian morning.
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For over half a decade, Joyce Li has served as an Editor on Hypebeast’s global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.
