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Fashion News

Lacoste Masters Its Winning Strategy for SS26

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Lacoste kicked off Sunday morning at Paris Fashion Week with a gold star-worthy collection made for champions.

The runway was a court of stars — Adrien Brody and Gavin Casalegno among them — as Pelagia Kolotouros served a kaleidoscope of saturated hues and athletic attitude. Under her sharp, winning direction, Spring/Summer 2026 played out like a rally of pure energy, cementing Lacoste as one of the standout shows of the season.

The Greek-American designer behind the brand’s resurgence unveiled her fourth collection for Lacoste — and her most confident yet. Guests gathered at Lycée Carnot, where the school’s grand auditorium transformed into a plush arena, stacked with fresh towel rolls and a sense of pre-match anticipation.

From red and orange to green, blue, beige, and white, the collection brought a rainbow to the court. Glossy coats were thrown over structured suiting and slick tops; athletic sets collided with towel skirts and oversized polos. “FOR TENNIS USE ONLY” badges clung to sheer organza cover-ups, while leather tracksuits, cable-knit jumpers, and “1927” prints nodded to René Lacoste’s original spirit of play. Elsewhere, tennis game instructions danced across translucent tops, closing the show with a grass-stained finale — a victory lap in motion.

Take a closer look at Lacoste SS26 in the gallery above.

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